Facebook is rolling out the ability to reply directly to one particular comment on Facebook pages. For brands that get a lot of comments on Facebook posts, this will help organize the conversations. Here’s what the new feature looks like: Press the “reply” button and your comment will be threaded beneath that particular comment.
Not sure what your brand should be posting on Instagram, but still want to be one of it’s 100 million active users? Find a kick-ass photographer and let them guest post on your Instagram account. Here, Paypal (why on earth would I follow Paypal on Instagram!) had @pauloctavious (who has 300,000+ followers on his own account) [...]