Comments on: 5 things I’ve learned about search http://chrissniderdesign.com/blog/2008/09/23/5-things-ive-learned-about-search/ Online media, innovation and the future of journalism Wed, 08 Sep 2010 02:12:52 +0000 hourly 1 http://wordpress.org/?v=3.0 By: csnider http://chrissniderdesign.com/blog/2008/09/23/5-things-ive-learned-about-search/comment-page-1/#comment-3 csnider Fri, 26 Sep 2008 14:04:47 +0000 http://chrissniderdesign.com/blog/?p=122#comment-3 Yeah, I'm guessing we'll be most heavily into Google from here on out in the class. But like I said, it's only week 1! We had to cover the basics. To be fair to the instructor of the class, nothing you say here counters what we're learning. But I appreciate you expanding on the topics. I plan to do the same in future posts. Yeah, I’m guessing we’ll be most heavily into Google from here on out in the class. But like I said, it’s only week 1! We had to cover the basics.

To be fair to the instructor of the class, nothing you say here counters what we’re learning. But I appreciate you expanding on the topics. I plan to do the same in future posts.

]]> By: Mike http://chrissniderdesign.com/blog/2008/09/23/5-things-ive-learned-about-search/comment-page-1/#comment-2 Mike Tue, 23 Sep 2008 14:58:09 +0000 http://chrissniderdesign.com/blog/?p=122#comment-2 Some counterpoints to this. On item 1., the audience reach maybe similar for Google, Yahoo! and MSN, but Google gets over 70% of the search traffic. So if you focus search, you best just target Google. On item 2., I'd go for just the first page. If you can't show up there then you don't exist for the given search term. Finally on 3., while research does show most don't look at the side ads, click-through rates are still good (why do you think Google is rolling in money?). The key thing to remember is volume. Google is doing 2,300 queries a second. Even a tiny click-through rate translates to a serious number of visitors. Try it for yourself. Buy some Google AdWords and point them to your blog; you can do it for as little as $20. Then you'll have real world experience in search engine marketing. Some counterpoints to this. On item 1., the audience reach maybe similar for Google, Yahoo! and MSN, but Google gets over 70% of the search traffic. So if you focus search, you best just target Google.

On item 2., I’d go for just the first page. If you can’t show up there then you don’t exist for the given search term.

Finally on 3., while research does show most don’t look at the side ads, click-through rates are still good (why do you think Google is rolling in money?). The key thing to remember is volume. Google is doing 2,300 queries a second. Even a tiny click-through rate translates to a serious number of visitors. Try it for yourself. Buy some Google AdWords and point them to your blog; you can do it for as little as $20. Then you’ll have real world experience in search engine marketing.

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