Archive | March, 2010

[Presentation] Writing for the web and intro to SEO

27 Mar

I had the pleasure of speaking to journalists about writing for the web and search engine optimization today at Drake University. Here are the slides from my presentation. I’ve also set up a workshop page so you can find out about future workshops (I plan to keep offering them at Drake). If there are certain [...]

Writing for the web

26 Mar

The way people consume information online is different from the way they consume information in print. And more importantly, the way people get to your information online is very different than in print.

How to rank high in Google News

7 Mar

Ranking high in Google News search results is a great way to drive more traffic to your breaking news stories. And jumping to the top of the Google News list isn’t as difficult as you may think. We’ve been experimenting with getting our content higher in Google News search results for the past few months. [...]