TikTok has changed social media. It's no longer about who can build the biggest following, but rather who can create the best content on a consistent basis. And many social media managers aren't yet comfortable creating content in this format. This TikTok and Reels...

Video is a necessary way to reach your audience in 2021. Nearly all social media users in the United States watch online videos and 86 percent of marketers use video as a marketing tool. The problem? Not everyone knows how to make great video. While just hitting...

Social media used to be easy ... just throw something up and wait for the comments and clicks to start rolling in. Social media today is far more challenging for brands. Social networks prioritize interaction between people – not brands. Brand marketers have to step...