by Chris Snider | Jul 26, 2020 | Digital information
Social media used to be easy … just throw something up and wait for the comments and clicks to start rolling in. Social media today is far more challenging for brands. Social networks prioritize interaction between people – not brands. Brand marketers have to... by Chris Snider | Jan 31, 2020 | Digital information
On Sunday, the Kansas City Chiefs and San Francisco 49ers will compete in the Super Bowl. But which of these two teams are translating that football success into the most social media success? I decided to take a look. Overall, the 49ers have 57 percent more followers... by Chris Snider | Jan 29, 2020 | Digital information
How are college students using Instagram? And what do they consider to be acceptable behavior on the social network? Those were two of the questions I set out to answer in a survey I did with my digital media strategies students at Drake University during the first... by Chris Snider | Oct 31, 2019 | Digital information
I’m teaching a Social Media Workshop Dec. 17, 2019, at Drake University in Des Moines. Do you run social media accounts for a business or organization? Do you need to better strategize how you are spending your time on social media? Then this is the workshop for... by Chris Snider | Oct 28, 2019 | Digital information
The NFL has seemingly embraced the fast-growing social media app TikTok as it tries to grow its brand both in the U.S. and in other markets. As of Oct. 23, 2019, I was able to find 27 of 32 NFL teams’ TikTok accounts. The Philadelphia Eagles lead the way with... by Chris Snider | Oct 21, 2019 | Digital information
With the NBA about to tip off the 2019-2020 season, and TikTok continuing to grow in popularity, it seemed like a logical time to see which NBA teams have a TikTok account and how they are doing building a following. Below is a list of NBA teams on TikTok along with a... by Chris Snider | Sep 30, 2019 | Digital information
For the seventh year in a row, three social networks finished atop my annual survey of first-year students in the Drake University School of Journalism and Mass Communication. Students are asked to rate various social networks from 1 (hate it) to 5 (love it). I do... by Chris Snider | Sep 21, 2019 | Digital tools
Ready to learn how to make compelling videos using the camera you always have with you? Des Moines Video Workshop will teach you the basics of shooting quality video as well as how to edit that video with your smartphone. Attendees will work in teams to shoot and edit... by Chris Snider | Feb 20, 2019 | Digital information
The world of social media is constantly changing. Keeping up with those changes can feel like a full-time job. I should know: I write a weekly email newsletter where I try my best to keep readers up-to-date on the changes. Below are my go-to sources for keeping up on... by Chris Snider | Jan 28, 2019 | Digital information
Today marks the start of a new semester at Drake University, so I thought I would check in with my Digital Media Strategies class about how they are using Instagram and how they feel about some social networks in general. This is a follow-up to the social media survey...