by Chris Snider | Jul 28, 2022 | Digital information
TikTok has changed social media. It’s no longer about who can build the biggest following, but rather who can create the best content on a consistent basis. And many social media managers aren’t yet comfortable creating content in this format. This TikTok... by Chris Snider | Jan 15, 2021 | Digital information
Video is a necessary way to reach your audience in 2021. Nearly all social media users in the United States watch online videos and 86 percent of marketers use video as a marketing tool. The problem? Not everyone knows how to make great video. While just hitting... by Chris Snider | Jul 26, 2020 | Digital information
Social media used to be easy … just throw something up and wait for the comments and clicks to start rolling in. Social media today is far more challenging for brands. Social networks prioritize interaction between people – not brands. Brand marketers have to... by Chris Snider | Jan 31, 2020 | Digital information
On Sunday, the Kansas City Chiefs and San Francisco 49ers will compete in the Super Bowl. But which of these two teams are translating that football success into the most social media success? I decided to take a look. Overall, the 49ers have 57 percent more followers... by Chris Snider | Jan 29, 2020 | Digital information
How are college students using Instagram? And what do they consider to be acceptable behavior on the social network? Those were two of the questions I set out to answer in a survey I did with my digital media strategies students at Drake University during the first... by Chris Snider | Oct 31, 2019 | Digital information
I’m teaching a Social Media Workshop Dec. 17, 2019, at Drake University in Des Moines. Do you run social media accounts for a business or organization? Do you need to better strategize how you are spending your time on social media? Then this is the workshop for... by Chris Snider | Oct 28, 2019 | Digital information
The NFL has seemingly embraced the fast-growing social media app TikTok as it tries to grow its brand both in the U.S. and in other markets. As of Oct. 23, 2019, I was able to find 27 of 32 NFL teams’ TikTok accounts. The Philadelphia Eagles lead the way with... by Chris Snider | Oct 21, 2019 | Digital information
With the NBA about to tip off the 2019-2020 season, and TikTok continuing to grow in popularity, it seemed like a logical time to see which NBA teams have a TikTok account and how they are doing building a following. Below is a list of NBA teams on TikTok along with a... by Chris Snider | Sep 30, 2019 | Digital information
For the seventh year in a row, three social networks finished atop my annual survey of first-year students in the Drake University School of Journalism and Mass Communication. Students are asked to rate various social networks from 1 (hate it) to 5 (love it). I do... by Chris Snider | Sep 21, 2019 | Digital tools
Ready to learn how to make compelling videos using the camera you always have with you? Des Moines Video Workshop will teach you the basics of shooting quality video as well as how to edit that video with your smartphone. Attendees will work in teams to shoot and edit...