Chris Snider https://chrissniderdesign.com/blog Chris Snider teaches digital media in Des Moines, Iowa Mon, 12 Jun 2017 18:47:23 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 How I teach students to create viral content https://chrissniderdesign.com/blog/2017/05/01/teach-students-create-viral-content/ https://chrissniderdesign.com/blog/2017/05/01/teach-students-create-viral-content/#respond Mon, 01 May 2017 13:37:43 +0000 https://chrissniderdesign.com/blog/?p=4263 Can you manufacture viral content? That’s one of the questions I like to address in my Social Media Strategies class at Drake University. Although the better question is, “What can we learn about creating better social media content by studying things that go viral?” We use information from the Johah Berger book Contagious to try […]

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Can you manufacture viral content? That’s one of the questions I like to address in my Social Media Strategies class at Drake University.

Although the better question is, “What can we learn about creating better social media content by studying things that go viral?”

We use information from the Johah Berger book Contagious to try to understand why information spreads. Then students try to make content that will go viral – at least on a small scale.

Berger says there are six principles of viral content:

Social currency: People want to seem smart, cool and in-the-know.
Triggers: Grow your product so that people are triggered to think of it.
Emotion: When we care we share. Appeal to emotion.
Public: Design products that advertise themselves.
Practical Value: Useful things get shared.
Stories: Information spreads through stories.

Berger has great videos on his website that explain viral principle.

We learn about these principles and try to apply them to making content that will spread fast. This semester, two groups tried to make content that would go viral at Drake and two groups tried to create content that would go viral in Des Moines. The goal was to see how far the content would spread in seven days.

My students’ viral attempts

Here are results from each of the four groups…

Viral Drake Content – Group One

The first group decided to create a Facebook video that showcased the athletes that were coming to Drake for the Drake Relays.

The principles: The students said this represented the idea of triggers because Drake Relays is top-of-mind for Drake students right now and social currency because it gave them a reason to brag about their school.

The results: In the first seven days, the video reached 4,251 people, had 1,557 views and 24 shares.

Viral Drake Content – Group Two

The second group of students made a video that introduces students to the songs of Lil Yachty, the rapper who had been recently announced as performing at the Drake Relays.

The principles: Students felt this represented social currency because it shows that the viewers are in the know about the Relays artist and practical value because of it’s relevance to the audience of Drake students.

The results: In the first seven days, the video reached 5,168 people, had 1,722 views and 14 shares.

Viral Des Moines Content – Group One

This group decided to write a blog post on our Heart Des Moines website about things people don’t know about the Downtown Des Moines Farmers Market. Since our students don’t have as much influence around Des Moines as they do at Drake, the hope here was to get the Des Moines Farmers Market Facebook page to share this content.

The principles: The students felt this represented the ideas of social currency because the “most surprising” angle would make readers feel like insiders and practical value for readers who didn’t know the things mentioned in the article.

The results: In the first seven days, the post had been viewed 55 times on the website. The post reached 256 people on Facebook and had two Retweets on Twitter. An Instagram post had 12 likes. But on day 10, the Farmers Market shared the post on Facebook, leading to another 730 pageviews over the next three days.

Viral Des Moines Content – Group Two

This group also wrote a blog post about reasons millennials love Des Moines. Again, the hope was that some bigger-name Des Moines social media accounts would notice this and share the content to extend our reach.

The principles: This post represented the ideas social currency as people want to feel in the know about Des Moines, and I think the use of the word “millennials” is a trigger word so it led to more people wanting to click on the content.

The results: In the first seven days, the post was viewed 449 times. It added another 150 pageviews on the eighth day. The traffic mainly came from being shared on the Downtown Des Moines Facebook page.

The results

So, did we create viral content? Likely no. But we did create some of the most successful content of the semester.

We’ve posted nearly 40 posts to the Heart Des Moines website so far this semester, and the two most successful posts were the ones created for this project.

The Drake content was also the most successful content we shared all semester on the Drake Digital News Facebook page.

While we didn’t exactly go viral, it’s valuable to see that learning about the concepts that lead to viral content can help you create popular content. We’ve spent the entire semester creating social media content, and these were easily some of the best examples of social content we created.

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My seven favorite podcasts https://chrissniderdesign.com/blog/2017/03/27/my-seven-favorite-podcasts/ https://chrissniderdesign.com/blog/2017/03/27/my-seven-favorite-podcasts/#respond Mon, 27 Mar 2017 14:06:27 +0000 https://chrissniderdesign.com/blog/?p=4232 I’ve been a dedicated podcast listener for at least a couple years now. I listen to podcasts to make me a better fantasy football player, to be entertained and to make me a more informed voter. I currently subscribe to so many podcasts that I don’t have time to listen to even half of them. […]

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I’ve been a dedicated podcast listener for at least a couple years now.

I listen to podcasts to make me a better fantasy football player, to be entertained and to make me a more informed voter. I currently subscribe to so many podcasts that I don’t have time to listen to even half of them.

But there are a handful of podcasts that I always take time to listen to. Below are seven podcasts that I always make time for – because of their entertainment and information value:

Reply All

Reply All is basically a podcast about the Internet, and all of the amazingness and craziness that it has created. Recent episodes have discussed how the Ecuador President uses Twitter and people whose Uber accounts have been hacked.

Learn more about Reply All.

Missing Richard Simmons

This podcast explores the fact that fitness guru Richard Simmons ghosted the world a few years ago – disappearing and leaving behind all of his dedicated fans and clients. It’s a good story and also an interesting concept – a short-lived podcast (in this case, only six episodes). So, technically the podcast is over. But listen now while the story is still relevant.

Learn more about Missing Richard Simmons

Planet Money

This podcast from NRP explains what’s going on with the economy through great storytelling. For example, a recent episode applied economic theory to finding love. Another one explained what gifts Presidents can and cannon accept.

Learn more about Planet Money

How I Built This

This podcast talks to innovators, entrepreneurs and idealists about the businesses they created and all the challenges they faced along the way. Recent episodes have included the guy who invented 5-hour Energy and the founder of Chuck E. Cheese and Atari (yes, the same guy founded them both).

Learn more about How I Built This

Slate Money

Slate Money is a weekly roundup of what’s going on in the world of business and finance. Recent episodes have discussed topics ranging from creativity to the ball point pen industry.

Learn more about Slate Money

Startup Podcast

This began as a podcast about starting a podcast. But now it chronicles other startups and the challenges they face on the way to profitability and failure. The latest season chronicles ousted American Apparel founder Dov Charney as he got his new company off the ground.

Learn more about Startup Podcast

Undisclosed

This podcast explores wrongful convictions and the U.S. justice system in general. Seasons are long and go in-depth into cases of possible wrongful conviction. The current season is exploring the death of Baltimore resident Freddie Gray. Past seasons have included a look at the same case – Adnan Syed – as was covered by the first season of Serial (another great podcast).

Learn more about Undisclosed.

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Reclaim Hosting promotional code https://chrissniderdesign.com/blog/2017/02/12/reclaim-hosting-promotional-code/ https://chrissniderdesign.com/blog/2017/02/12/reclaim-hosting-promotional-code/#respond Sun, 12 Feb 2017 20:49:48 +0000 https://chrissniderdesign.com/blog/?p=4105 If you are looking for an affordable, reliable hosting service, then I highly recommend Reclaim Hosting. And now you can save 20 percent on your first year of hosting by using the Reclaim Hosting promotional code “sniderclass.” I’ve been teaching web design class at Drake University for the past seven years, and in that time […]

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If you are looking for an affordable, reliable hosting service, then I highly recommend Reclaim Hosting. And now you can save 20 percent on your first year of hosting by using the Reclaim Hosting promotional code “sniderclass.”

reclaim hosting promotional code

I’ve been teaching web design class at Drake University for the past seven years, and in that time I’ve helped hundreds of students sign up for domain names and web hosting.

Reclaim is actually the third hosting service that I have recommended to my students. But my students often already have their own hosting, so I’m familiar with most of the affordable options out there.

I’ve run into two problems over the years:

  • Cheap hosts put too many websites on one server and the sites become incredibly slow
  • Hosting is cheap the first year, but the price skyrockets the second year and students don’t keep their sites.

Fortunately, Reclaim Hosting solves both of these problems. Students (and anyone) can get a domain name and hosting for as little as $30/year. And in three years of using the service, we’ve never run into any problems with sites being slow.

It’s also worth noting that the customer service you receive from Reclaim Hosting is exceptional. They’re very responsive and helpful. And we’ve used their service of moving sites from another host to their service many times.

Here’s a look at their current prices:

$30/year – Free domain name and 2GB of storage

$50/year – Free domain name and 10GB of storage

$100/year – Free domain name and 100GB of storage

And don’t forget your can save 20 percent off your first year of service by using the Reclaim Hosting promotional code “sniderclass” when you check out. If you’re choosing the cheapest option, you’ll only pay $24 for the first year.

If you’re looking for website hosting for your personal site or for a classroom or students, I highly recommend Reclaim Hosting.

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Social media workshop presentation – 2017 https://chrissniderdesign.com/blog/2017/02/10/social-media-workshop-presentation-2017/ https://chrissniderdesign.com/blog/2017/02/10/social-media-workshop-presentation-2017/#respond Fri, 10 Feb 2017 18:43:50 +0000 https://chrissniderdesign.com/blog/?p=4099 Social Media Strategy Workshop – Feb. 11, 2017 Social Media Strategy Workshop – 2017 from Chris Snider ========== Sign up for my email newsletter on what’s new in digital and social media. ========== Topics we will cover: Social Media best practices How to make great content on social media Building a social strategy Shooting video […]

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Social Media Strategy Workshop – Feb. 11, 2017

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Sign up for my email newsletter on what’s new in digital and social media.

==========

Topics we will cover:

  • Social Media best practices
  • How to make great content on social media
  • Building a social strategy
  • Shooting video for social
  • Targeting audiences with Facebook ads
  • Creating videos with text/captions
  • Organizing your FB page and adding a call to action
  • Creating live video

Schedule

Morning session: 9 a.m. to noon

  • Introductions
  • Facebook posts
  • Social media best practices and trends for 2017
  • Turning content into a video with Quik and Splice
  • Native Content exercise

Lunch/networking on your own: Noon to 1 p.m.

Afternoon session: 1 p.m. to 3:30 p.m.

  • How Facebook works – and how to make it work for your business
  • Facebook Audience Insights + Ads
  • Social media audits and analytics
  • Building a social media strategy
  • Creating great content
  • Facebook Live video with Mevo

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Tools from Google News Lab Training – February 2017 https://chrissniderdesign.com/blog/2017/02/03/tools-google-news-lab-training-february-2017/ https://chrissniderdesign.com/blog/2017/02/03/tools-google-news-lab-training-february-2017/#respond Fri, 03 Feb 2017 20:21:42 +0000 https://chrissniderdesign.com/blog/?p=4061 The Drake School of Journalism and Mass Communication is part of the Google News Lab University Network. As a part of that program, Mike Reilley visited campus on Feb. 3 to teach us some about Google Tools. Reilley does trainings with the SPJ/Google News Lab training program. He’s a former journalist with the Chicago Tribune […]

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The Drake School of Journalism and Mass Communication is part of the Google News Lab University Network. As a part of that program, Mike Reilley visited campus on Feb. 3 to teach us some about Google Tools.

Reilley does trainings with the SPJ/Google News Lab training program. He’s a former journalist with the Chicago Tribune and currently teaches at Notre Dame. He also runs the website Journalist’s Toolbox.

His presentation mainly focused on tools from Google, but he also touched on some other tools of interest to digital journalists.

Digital journalism tools

Here’s a collection of the tools he introduced to us:

See what’s currently trending on Google search or see the search history for any term using Google Trends.

Translate any content or website using Google Translate. There’s also a mobile app.

Learn to verify questionable digital content by reading the Verification Handbook.

Find out how fast your website loads on desktop and mobile using Think with Google.

Site too big? Resize images using Sprout Social’s tool Landscape.

Create an interactive map from a spreadsheet of information using Google My Maps.
Here’s one I made during the training:

Make sure your embeds are mobile-friendly using the website Embed Responsibly.

Want to learn to scrape data and put it into a spreadsheet? Here’s a quick tutorial.

Turn any document into a searchable document using Document Cloud.

Interested in data? Check out Derek Eder’s website.

Google Public Data Explorer has data available to make quick visualizations. Here’s one I made during the training:

Google Earth Pro is now free for everyone! Here’s a flyover showing a couple Big Ten football stadiums that I made during training (converted to a GIF):

Here’s how to use Google Earth Pro:

 

Google Earth Engine lets you can build a timelapse using satellite images.

JuxtaposeJS puts a slider control on images to show before and after images. See a couple examples on this Chicago Tribune story.

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Interested in more tools like this? Check out the Journalist’s Toolbox and the Google News Lab. Also subscribe to my email newsletter on what’s new in digital and social media.

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How to keep up with the latest social media news https://chrissniderdesign.com/blog/2017/01/24/keep-latest-social-media-news/ https://chrissniderdesign.com/blog/2017/01/24/keep-latest-social-media-news/#respond Tue, 24 Jan 2017 15:42:58 +0000 https://chrissniderdesign.com/blog/?p=4051 I teach social media and digital media strategy at Drake University. I also write a weekly email newsletter on what’s new in digital and social media. Obviously, I need to keep up with all of the latest news in this area. So how do I do this without spending endless hours scouring the Internet? Here […]

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I teach social media and digital media strategy at Drake University. I also write a weekly email newsletter on what’s new in digital and social media. Obviously, I need to keep up with all of the latest news in this area.

So how do I do this without spending endless hours scouring the Internet? Here are the places I visit throughout the day to keep up with what’s new in the social media space.

Techmeme

Techmeme give you a running list of the latest tech news throughout the day. There are two feeds, one that prioritizes news and one that just shows you the latest news throughout the day. The main feed also gives you alternative sources on the same topic.

I tend to watch the latest news column on the right throughout the day.

Crunchbase

Crunchbase covers industry trends, investments, and news about hundreds of thousands of companies globally. It’s a great place to keep up on specific companies, but it also has a Top News section on the right side of the home page. I often find good information here. There’s a little more emphasis on news related to startups here than on Techmeme.

The Hustle

The Hustle is a daily email newsletter that goes in-depth on a few main news items of the day. The odds are I’ve already seen this news elsewhere, but I love the way The Hustle explains the news in a complete and creative way. It’s well worth subscribing.

Social Media Examiner

I watch the Social Media Examiner Facebook feed throughout the day to get any breaking news related to social media. Most of the content on the feed is promoting their own articles and their conference, but they do sprinkle in any new social media news – and they get news up there fast. The weekly post on what’s new in social media is also a must-read.

Product Hunt

Product Hunt is devoted to surfacing the best new products every day. So if there is something new in the world it will end up posted here. Users then upvote content so we can see at a glance what is trending.

When you create an account, you get the Product Hunt daily email newsletter. The newsletter often has a theme (such as “must download apps for your mac”) and helps you find products related to that theme in addition to the days top new products.

Official blogs for social networks

Sometimes you just want the news right from the source. I watch official blogs from Facebook Media, Facebook’s Newsroom, Instagram, Twitter, Pinterest and Snapchat.

Keep up with the latest social media news

Want to keep up with what’s new in digital and social media? Sign up for my weekly email newsletter. When you sign up, you’ll get a free download that shows the biggest updates from 2016 at your favorite social media companies.

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How to create a live video poll on Facebook – Livetools https://chrissniderdesign.com/blog/2017/01/15/create-live-video-poll-facebook/ https://chrissniderdesign.com/blog/2017/01/15/create-live-video-poll-facebook/#respond Mon, 16 Jan 2017 02:19:30 +0000 https://chrissniderdesign.com/blog/?p=4041 Facebook live video polls are a great way to get some engagement on your Facebook pages. And live video is the hottest thing going in social media right now. So this is the ideal time to jump on the live video poll bandwagon and start adding these polls to your website. Yes, Facebook has said […]

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Facebook live video polls are a great way to get some engagement on your Facebook pages. And live video is the hottest thing going in social media right now.

So this is the ideal time to jump on the live video poll bandwagon and start adding these polls to your website.

Yes, Facebook has said that it does not consider these polls to be high quality content, but based on some testing last week they still get shown to a good percentage of the people who like your page.

Create live video polls on Facebook

There are complicated ways to make these live video polls on Facebook (even the simple ways aren’t easy), but fortunately there is also a super simple way – an app called Livetools.

Livetools lets you create either a 2-reaction or a 4-reaction live poll using either an image or a video file. Here’s an example of a live video poll created using Livetools.

You get two free credits to try it out, and you can buy credits after that. Here are the current prices:

  • 5 credits – $9
  • 15 credits – $19
  • 50 credits – $49

The app lets you schedule posts for a future date. You also can schedule them for as long as 180 minutes, although using your free credits you can only schedule them for up to 60 minutes.

Here’s a look at the interface for Livetools:

Are you interested in more tools like Liveapps to make your life as a Facebook page manager easier? Sign up for my weekly email newsletter on what’s new in digital and social media.

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Add depth of field to your iPhone photos with Patch https://chrissniderdesign.com/blog/2017/01/09/add-depth-field-iphone-photos-patch/ https://chrissniderdesign.com/blog/2017/01/09/add-depth-field-iphone-photos-patch/#respond Mon, 09 Jan 2017 22:12:27 +0000 https://chrissniderdesign.com/blog/?p=4014 The iPhone 7 Plus camera has a new feature called Portrait mode that uses both lenses to add depth of field to your photographs and simulates the kind of depth of field you would see from a DSLR camera. It’s a pretty cool feature, if you have an iPhone 7 Plus. I have an iPhone […]

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The iPhone 7 Plus camera has a new feature called Portrait mode that uses both lenses to add depth of field to your photographs and simulates the kind of depth of field you would see from a DSLR camera.

It’s a pretty cool feature, if you have an iPhone 7 Plus. I have an iPhone 6S.

Fortunately, there’s an app out there that can do the same thing: Patch Smart Portrait Editor.

This app edits photos to add the bokeh effect that many photographers love. So I decided to give it a try.

Adding depth of field with Patch app

To start with, I opened a photo from my iPhone on the app. The app works best with photos that include one or two people and are from about the waist up.

Here’s a look at my before and after photos:

patch photo editing app

You can see that the app does a good job of blurring the background.

But it didn’t do this without a little help from me. When I’ve tested the app, it never seems to get things perfect the first time. Fortunately, you can use the paint and eraser tool to tell it which parts of the image should be in focus and which should be blurred.

Here’s what that looks like:

It’s a little difficult to get it perfect editing with your finger on an iPhone. But with a little practice, you’ll get better.

Overall, it’s a great app. You can download it for free, and you can remove the watermark for $2.

Download the Patch Smart Portrait Editor here.

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5 group video chat apps to bring your family together https://chrissniderdesign.com/blog/2016/12/20/group-video-chat-apps/ https://chrissniderdesign.com/blog/2016/12/20/group-video-chat-apps/#respond Tue, 20 Dec 2016 19:26:26 +0000 https://chrissniderdesign.com/blog/?p=3984 Group video chat apps are all the rage this holiday season as we try to be close to our friends and family – even when we can’t actually be close to them. Facebook Messenger recently launched group video chat capabilities as the company enter into this space that is growing more and more crowded. Here are […]

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group video chat apps

Group video chat apps are all the rage this holiday season as we try to be close to our friends and family – even when we can’t actually be close to them.

Facebook Messenger recently launched group video chat capabilities as the company enter into this space that is growing more and more crowded.

Here are five apps for video chatting in groups.

Group video chat apps

Facebook Messenger

Facebook Messenger launched group messaging on Dec. 19, 2016. Up to six people can appear in the chat via video, with up to 50 able to join in via voice or just listen. The service works on iOS, Android and through messenger.com.

Houseparty

Houseparty was created by the people behind the livestreaming app Meerkat (and grew with little promotion). It’s becoming increasingly popular with high school and college students. Houseparty lets you chat with up to eight people and is available on both iOS and Android.

Fam

Fam launched on Dec. 5 to bring group video messaging into iMessage on iOS. You can message with up to eight people without leaving iMessage.

Kik

The popular messaging app Kik also added group messaging on Dec. 19, 2016. Kik allows you to chat with a group of up to six people. You can share content, including photos, stickers, and GIFs while video chatting.

Airtime

Airtime was founded by Sean parker and has an impressive list of investors. It’s available for iOS and Android and lets you chat with up to six people. You can also watch videos from Vimeo and YouTube and listen to music from Spotify and Soundcloud together while chatting.

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What the class of 2020 thinks about social media https://chrissniderdesign.com/blog/2016/10/20/class-2020-thinks-social-media/ https://chrissniderdesign.com/blog/2016/10/20/class-2020-thinks-social-media/#respond Thu, 20 Oct 2016 19:44:39 +0000 http://chrissniderdesign.com/blog/?p=3941 It’s a Youtube-Instagram-Snapchat world. Still. That’s the key takeaway from my annual social media survey of first-year students in the School of Journalism and Mass Communication at Drake University. The survey asks students to rate social networks on a scale from 1 (hate it) to 5 (love it), in addition to asking them which networks […]

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It’s a Youtube-Instagram-Snapchat world.

Still.

That’s the key takeaway from my annual social media survey of first-year students in the School of Journalism and Mass Communication at Drake University.

The survey asks students to rate social networks on a scale from 1 (hate it) to 5 (love it), in addition to asking them which networks they actually use. For the past four years, I’ve combined the survey with a discussion about how first-year college students feel about various social networks.

For the fourth year in a row, those three networks (YouTube, Instagram and Snapchat) finished as the top three in the survey. And for the third year in a row, there’s a clear separation between those three and all others.

Here are other key takeaways from the 2016 results:

  • YouTube moved back into the No. 1 spot on the survey. It was No. 1 in 2013 and 2014 before dropping to third last year.
  • Instagram remained at No. 2, but Snapchat fell from first place in 2015 to third place this year.
  • The rating difference between first place (YouTube) and third place (Snapchat) was just 0.06. The difference between third and fourth (Pinterest) was 0.6.
  • Overall, almost all of the networks were rated higher this year than last year. But Facebook and LinkedIn had the highest increase in rating among the top 10 networks.
  • Among the top ten social networks, Snapchat had the smallest increase in rating from 2015 to 2016.
  • The students don’t see any use for Instagram stories in their lives. That’s what Snapchat is for.

I also discuss the survey with students afterward. From those discussions, Twitter and Facebook come back into the mix. Students just clearly don’t “love” those networks quite as much as YouTube, Instagram and Snapchat.

Based on class discussion, I would say that there are currently four social networks that really matter for how these first-year college students communicate in 2016 – Snapchat, Instagram, Facebook and Twitter (They really don’t use YouTube and Pinterest as communication tools).

Here’s how these first-year college students use those four networks:

Snapchat – Sharing their real life with friends.

Instagram – Sharing the very best moments of their life with friends – meaning one or two photos a week at the most (unless they’re on vacation, when they can share more often).

Facebook – Sharing an edited version of their life for family members to see (parents, aunts, etc.) Also for posting photos because there isn’t room to keep them on their phones.

Twitter – Following people they don’t know – usually celebrities. Many don’t post here. Those who do, post often.

How the class of 2020 rated social networks

This year, I asked them to rate 19 social networks from 1 (hate it) to 5 (love it). Here are the results.

2016 Love it (5) Hate it (1)
Youtube 4.54 33 0
Instagram 4.52 38 0
Snapchat 4.48 33 1
Pinterest 3.88 20 3
Twitter 3.79 17 3
Facebook 3.57 10 2
FB Messenger 3.52 9 3
Vine 3.52 12 0
tumblr 3.23 8 4
LinkedIn 2.95 6 4
Reddit 2.91 4 6
Periscope 2.89 3 7
WhatsApp 2.71 3 7
YikYak 2.52 0 11
Google+ 2.5 2 12
Tinder 2.5 3 14
foursquare 2.45 0 9
kik 2.32 0 14
Myspace 2.14 1 18

 

Here is how those numbers compare to the previous three years.

first-year-college-students-rate-social-networks-2016

Network 2013 2014 2015 2016
Youtube 4.46 4.51 4.28 4.54
Instagram 3.99 4.25 4.33 4.52
Snapchat 4.04 4.16 4.37 4.48
Pinterest 3.65 3.84 3.72 3.88
Twitter 3.93 3.73 3.55 3.79
Facebook 3.71 3.38 3.18 3.57
FB Messenger N/A N/A 3.38 3.52
Vine 3.81 3.67 3.37 3.52
tumblr 3.44 3.24 3.14 3.23
LinkedIn 2.71 2.62 2.58 2.95
Reddit N/A N/A N/A 2.91
Periscope N/A N/A 2.39 2.89
WhatsApp N/A 2.47 2.61 2.71
YikYak N/A N/A 2.75 2.52
Google+ 2.85 2.79 2.53 2.5
Tinder N/A N/A 2.13 2.5
foursquare 2.59 2.47 2.43 2.45
kik N/A N/A N/A 2.32
Myspace 1.82 1.74 1.79 2.14

 

About the students

A total of 56 first-year students took the survey (last year there were 76).

They all own a smartphone (47 own an iPhone and nine own an Android).

18 of them own a tablet (a 10 percent lower ownership percentage than last year).

When I asked them on what device they spend the most time (smartphone, tablet or computer), 45 said smartphone, nine said computer and two said tablet.

I asked them to rate how they feel about social media in general (1=hate and 5=love), and the average score was 4.05. This was up from a score or 3.88 last year. Twenty said they love it and no one said they hate it.

I asked them to rate how they feel about new technology in general, and the average score was 4.39. This is up from 4.29 last year. Twenty-seven said they love it and none said they hate it.

More social media results

I asked them on which networks they spend the most time:

Network Responses
Instagram 14
Snapchat 12
Twitter 11
Facebook 9
Youtube 3
tumblr 3
Pinterest 2
Google+ 1
Reddit 1

 

I asked them on which networks they create the most content:

Network Responses
Instagram 23
Snapchat 15
Twitter 11
Facebook 4
Youtube 1
tumblr 1

 

Finally, I asked which networks they have used in the past month:

Network Responses
Facebook 54
Snapchat 52
Youtube 50
Instagram 48
Twitter 40
FB Messenger 33
Pinterest 31
tumblr 19
Reddit 10
Vine 9
Google+ 6
Tinder 6
LinkedIn 4
WhatsApp 3
Periscope 2
YikYak 1
foursquare 0
kik 0
Myspace 0

 

My takeaways

Snapchat, Instagram and YouTube have clearly distanced themselves as the most important social networks in these students lives. Facebook is still a necessity for them, as evidenced by the fact more people have used it in the past month than any other networks. And Twitter is really hit or miss – either they like it or they see no use for it.

If I’m a marketer trying to reach people this age, I would invest heavily on Instagram and Snapchat.

The post What the class of 2020 thinks about social media appeared first on Chris Snider.

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