{"id":1046,"date":"2010-12-13T08:53:54","date_gmt":"2010-12-13T14:53:54","guid":{"rendered":"http:\/\/chrissniderdesign.com\/blog\/?p=1046"},"modified":"2012-05-31T13:08:36","modified_gmt":"2012-05-31T19:08:36","slug":"39-ways-newspapers-can-use-qr-codes","status":"publish","type":"post","link":"https:\/\/chrissniderdesign.com\/blog\/2010\/12\/13\/39-ways-newspapers-can-use-qr-codes\/","title":{"rendered":"39 ways newspapers can use QR codes"},"content":{"rendered":"<p><a href=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2010\/12\/sniderQRcode.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1047\" title=\"sniderQRcode\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2010\/12\/sniderQRcode.png\" alt=\"\" width=\"168\" height=\"168\" \/><\/a><a href=\"http:\/\/en.wikipedia.org\/wiki\/QR_Code\" target=\"_blank\">QR codes<\/a> were big in 2010. And with the number of smartphone users continuing to grow, there&#8217;s every reason to believe they will be even bigger in 2011.<\/p>\n<p>A QR code looks a lot like a barcode. Users scan the code using their smartphone camera, and it in turn redirects them to a web page or a video (YouTube videos work great). QR codes are a great tool for connecting print readers with your mobile content &#8211; whether you are trying to grow awareness of your mobile site or trying to show off great mobile content.<br \/>\n<script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"ca-pub-6760416250539586\";\n\/* Popular blog pages *\/\ngoogle_ad_slot = \"5478155298\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 60;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/p>\n<p>With that in mind, I brainstormed 39 ways that newspapers (or other media companies) could use QR codes to drive engagement and readership. <a href=\"http:\/\/qrcode.kaywa.com\/\" target=\"_blank\">(Make your own QR codes here.)<\/a><!--more--><\/p>\n<ol>\n<li>Ask a &#8220;question of the day&#8221; in print (a lot of sports sections do this already), and let readers see the answer by scanning the QR code.<\/li>\n<li>Link to the correct answers to today&#8217;s crossword puzzle.<\/li>\n<li>Link to expanded box scores in your sports agate.<\/li>\n<li>Does your newspaper do a weekly video program? Run a QR code that links to the video.<\/li>\n<li>Trying to cutback on newsprint cost? Run shorter stories and link to longer versions of your stories.<\/li>\n<li>Allow readers to enter a contest.<\/li>\n<li>Simply run a QR code in print that links to your mobile home page. That crazy-looking QR code will get their attention<\/li>\n<li>Add QR codes to your staffers&#8217; <a href=\"http:\/\/dzineblog.com\/2010\/08\/20-qr-code-business-cards-design-inspiration.html\" target=\"_blank\">business cards<\/a>.<\/li>\n<li>Put a QR code on your website rotating into an ad position. It&#8217;s gotta be better than most of the filler ads you&#8217;re running already.<\/li>\n<li>Print out a giant QR code and place it in a window or <a href=\"http:\/\/www.google.com\/imgres?imgurl=http:\/\/blog.purevisibility.com\/wp-content\/uploads\/2010\/03\/qr-code-wallscape-london.jpeg&amp;imgrefurl=http:\/\/blog.purevisibility.com\/2010\/03\/mobile_marketing_and_how_to_make_the_barcode_hip_again\/&amp;h=500&amp;w=436&amp;sz=175&amp;tbnid=74ju4tDqlGpE6M:&amp;tbnh=130&amp;tbnw=113&amp;prev=\/images%3Fq%3Dqr%2Bcode&amp;zoom=1&amp;q=qr+code&amp;usg=__a9M9PBcdnkBPe0ikNd0KGJlbT3k=&amp;sa=X&amp;ei=rnYFTfHAA6eQnwfznaDlDQ&amp;ved=0CDcQ9QEwAw\" target=\"_blank\">on your building<\/a> where the public can see.<\/li>\n<li>Put one on the side of a bus. Or on an ad inside a bus (or subway).<\/li>\n<li>Next time you&#8217;re printing <a href=\"http:\/\/www.google.com\/imgres?imgurl=http:\/\/www.crackunit.com\/wp-content\/image_well\/add_to_friends.jpg&amp;imgrefurl=http:\/\/www.crackunit.com\/2008\/02\/21\/facebook-add-to-friends-qr-code\/&amp;usg=__Ga5yXyqEBCoLGUPhDRN4qJP3OcA=&amp;h=353&amp;w=409&amp;sz=31&amp;hl=en&amp;start=34&amp;zoom=1&amp;tbnid=G-2Bn89UVBAANM:&amp;tbnh=129&amp;tbnw=147&amp;prev=\/images%3Fq%3Dqr%2Bcode%26um%3D1%26hl%3Den%26client%3Dfirefox-a%26sa%3DX%26rls%3Dorg.mozilla:en-US:official%26biw%3D1440%26bih%3D723%26tbs%3Disch:10%2C609&amp;um=1&amp;itbs=1&amp;iact=hc&amp;vpx=920&amp;vpy=98&amp;dur=3734&amp;hovh=209&amp;hovw=242&amp;tx=161&amp;ty=127&amp;ei=TXcFTaztNuXrnQfEjpXlDQ&amp;oei=OXcFTfmyA9SvngeFxvnnDQ&amp;esq=2&amp;page=2&amp;ndsp=32&amp;ved=1t:429,r:5,s:34&amp;biw=1440&amp;bih=723\" target=\"_blank\">t-shirts for a company event<\/a>, add a QR code.<\/li>\n<li>Put them on\u00a0 your newspaper racks &#8211; on street corners and in stores.<\/li>\n<li>Have a local coffee shop put them on their coffee cups 0 or place one on their counter.<\/li>\n<li>Put them on all of your marketing material &#8211; posters, pamphlets, etc.<\/li>\n<li>Run a poll in print, and let users scan in the QR code that goes with their answer. Example: Ask who will win the Super Bowl, and offer a QR code for each team.<\/li>\n<li>Put QR codes in <a href=\"http:\/\/www.informationweek.com\/blog\/main\/archives\/2009\/03\/why_qr_codes_co.html;jsessionid=MZDOJYRDU04MBQE1GHPCKH4ATMY32JVN\" target=\"_blank\">advertisements<\/a>.<\/li>\n<li>Run a QR code that links to movie times.<\/li>\n<li>Newspapers have ads all over local sports arenas, use a QR code there to link to your coverage of that team.<\/li>\n<li>Create a scavenger hunt in the paper using QR codes &#8211; with new segments every day (to encourage daily readership).<\/li>\n<li>Create a scavenger hunt in your town using QR codes placed at your advertisers locations all around town.<\/li>\n<li>Ask readers to scan in code to review the same restaurant your critic reviewed&#8230;<\/li>\n<li>Or to see the menu&#8230;<\/li>\n<li>Or go to a page that shows recent reviews near you (using location-based services).<\/li>\n<li>Link to a how-to video with a cooking story.<\/li>\n<li>Use QR codes with listings in your <a href=\"http:\/\/blog.sellsiusrealestate.com\/marketing-tips\/real-estate-company-using-qr-codes-on-home-for-sale-signs\/2008\/11\/13\/\" target=\"_blank\">real estate section<\/a> to see more photos of a house.<\/li>\n<li>Put QR codes at historic\/important places around town. Link them to articles where your local experts give info on each place.<\/li>\n<li>Have a QR code that users can scan in to send breaking news to the newsroom.<\/li>\n<li>Do you have a booth at the state fair or other events? Give out <a href=\"http:\/\/www.barcodeart.com\/store\/wearable\/qr_button\/index.html\" target=\"_blank\">QR code temporary tattoos<\/a>.<\/li>\n<li>Do your reporters or editors give presentations to the public? Put a QR code on one of your slides.<\/li>\n<li>Put one next to your garage sales listings to see a map of sales.<\/li>\n<li>Run one with a photo that links to a full photo gallery online.<\/li>\n<li>People want <a href=\"http:\/\/mashable.com\/2010\/12\/07\/smartphones-breaking-news-study\/\" target=\"_blank\">weather news on their mobile<\/a>. Link one to your mobile weather page.<\/li>\n<li>Link to election results on your mobile site.<\/li>\n<li>Allow readers to sign up for breaking news text alerts.<\/li>\n<li>Get local cell phone stores to put up a QR code in-store. Potential phone-buyers can test them out while testing out phones.<\/li>\n<li>Do some guerrilla marketing and put them on bulletin boards around town.<\/li>\n<li>Put one with a story so readers can easily share the story with friends.<\/li>\n<li>Do you have a story that will drive a lot of discussion online? Use a QR code to link to where that discussion takes place.<\/li>\n<\/ol>\n<p>How else have you seen QR codes used? Please share your ideas in the comments area.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>QR codes were big in 2010. And with the number of smartphone users continuing to grow, there&#8217;s every reason to believe they will be even bigger in 2011. A QR code looks a lot like a barcode. Users scan the code using their smartphone camera, and it in turn redirects them to a web page [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1046","post","type-post","status-publish","format-standard","hentry","category-online-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>39 ways newspapers can use QR codes - Chris Snider<\/title>\n<meta name=\"description\" content=\"QR codes were big in 2010. And with the number of smartphone users continuing to grow, there&#039;s every reason to believe they will be even bigger in 2011. A\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chrissniderdesign.com\/blog\/2010\/12\/13\/39-ways-newspapers-can-use-qr-codes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"39 ways newspapers can use QR codes - Chris Snider\" \/>\n<meta property=\"og:description\" content=\"QR codes were big in 2010. And with the number of smartphone users continuing to grow, there&#039;s every reason to believe they will be even bigger in 2011. 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