{"id":122,"date":"2008-09-23T08:57:59","date_gmt":"2008-09-23T13:57:59","guid":{"rendered":"http:\/\/chrissniderdesign.com\/blog\/?p=122"},"modified":"2008-09-23T08:57:59","modified_gmt":"2008-09-23T13:57:59","slug":"5-things-ive-learned-about-search","status":"publish","type":"post","link":"https:\/\/chrissniderdesign.com\/blog\/2008\/09\/23\/5-things-ive-learned-about-search\/","title":{"rendered":"5 things I&#8217;ve learned about search"},"content":{"rendered":"<p><a href=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2008\/09\/ask.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-128\" title=\"ask\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2008\/09\/ask.jpg\" alt=\"\" width=\"119\" height=\"88\" \/><\/a>I&#8217;m one week into a six-week course on search engine optimization, which means we&#8217;ve barely learned the difference between a search engine and a directory. But I wanted to pass along five valuable lessons I&#8217;ve learned so far.<\/p>\n<p>1. The top 5 search engines receive more than 90 percent of all search traffic. They are: <a href=\"http:\/\/www.google.com\/\">Google<\/a>, <a href=\"http:\/\/www.yahoo.com\/\">Yahoo<\/a>, <a href=\"http:\/\/www.msn.com\/\">MSN,<\/a> <a href=\"http:\/\/www.aol.com\/\">AOL<\/a> and <a href=\"http:\/\/www.ask.com\/\">Ask<\/a>. The top three are pretty much neck-and-neck in terms of the audience they reach in a given month.<\/p>\n<p>2. If you&#8217;re not listed on the first, second or third page of search results, you&#8217;re most likely not going to get any traffic through search.<\/p>\n<p>3. The instructor of my class, <a href=\"http:\/\/www.computergeekbooks.com\/seo-training.html\">Bob Viers<\/a>, suggests steering clear of some sponsored links.  &#8220;Research has shown that sponsored links that appear to the left or to the right of the Web search results are not very appealing to Web surfers.&#8221;<\/p>\n<p>He suggests instead buying sponsored links that look like actual listings.<\/p>\n<p>4. To see how people actually use search engines, check out <a href=\"http:\/\/www.dogpile.com\/info.dogpl\/searchspy\/results.htm?filter=1\">Dogpiles&#8217;s Searchspy<\/a>, which shows you what people are searching for at that moment.<\/p>\n<p><a href=\"http:\/\/www.dogpile.com\/info.dogpl\/searchspy\/results.htm?filter=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124\" title=\"dogpile1\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2008\/09\/dogpile1.jpg\" alt=\"\" width=\"500\" height=\"424\" \/><\/a>5. Some search engines, <a href=\"http:\/\/www.altavista.com\/\">including AltaVista,<\/a> allow you to see which sites are linking to your site. Just seach for +link:yoursitehere.com. For example, <a href=\"http:\/\/www.altavista.com\/web\/results?itag=ody&amp;q=%2Blink%3Adesmoinesregister.com&amp;kgs=1&amp;kls=0\">here&#8217;s a list of sites linking to DesMoinesRegister.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m one week into a six-week course on search engine optimization, which means we&#8217;ve barely learned the difference between a search engine and a directory. But I wanted to pass along five valuable lessons I&#8217;ve learned so far. 1. The top 5 search engines receive more than 90 percent of all search traffic. They are: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[118,119,120],"class_list":["post-122","post","type-post","status-publish","format-standard","hentry","category-online-information","tag-search","tag-search-engine-optimization","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 things I&#039;ve learned about search - Chris Snider<\/title>\n<meta name=\"description\" content=\"I&#039;m one week into a six-week course on search engine optimization, which means we&#039;ve barely learned the difference between a search engine and a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chrissniderdesign.com\/blog\/2008\/09\/23\/5-things-ive-learned-about-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 things I&#039;ve learned about search - 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