{"id":1864,"date":"2012-09-27T09:51:43","date_gmt":"2012-09-27T15:51:43","guid":{"rendered":"http:\/\/chrissniderdesign.com\/blog\/?p=1864"},"modified":"2012-09-27T09:51:43","modified_gmt":"2012-09-27T15:51:43","slug":"increase-facebook-reach-by-getting-personal","status":"publish","type":"post","link":"https:\/\/chrissniderdesign.com\/blog\/2012\/09\/27\/increase-facebook-reach-by-getting-personal\/","title":{"rendered":"Increase Facebook reach by getting personal"},"content":{"rendered":"<p>I was browsing through stats of some local media outlets the other day and noticed a big jump in &#8220;people talking about&#8221; the <a href=\"https:\/\/www.facebook.com\/WHOHD\">WHO-TV Facebook page<\/a>.<\/p>\n<p><a href=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2012\/09\/who-spike-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1865\" title=\"who spike 1\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2012\/09\/who-spike-1-500x264.png\" alt=\"\" width=\"500\" height=\"264\" srcset=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2012\/09\/who-spike-1-500x264.png 500w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2012\/09\/who-spike-1-300x158.png 300w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2012\/09\/who-spike-1.png 866w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>The spike started on Sept. 6, so naturally I went back in their timeline to Sept. 6 to see what might be causing this.<!--more--><\/p>\n<p>What did I find? A photo and announcement that one of the anchors had a baby:<\/p>\n<p><a href=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2012\/09\/WHO-spike-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1866\" title=\"WHO spike 2\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2012\/09\/WHO-spike-2-300x444.png\" alt=\"\" width=\"300\" height=\"444\" srcset=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2012\/09\/WHO-spike-2-300x444.png 300w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2012\/09\/WHO-spike-2.png 427w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>An average WHO-TV Facebook post gets less than 10 likes and maybe a comment or two. This one got nearly 3,000 likes and more than 500 comments.<\/p>\n<p>In the top image, you&#8217;ll also see that it caused an increase in likes when this was posted (the gray line in the bottom-right corner).<\/p>\n<p>The lesson here? Don&#8217;t be afraid to be a little personal on your Facebook page. Clearly readers respond to this.<\/p>\n<p><strong>Side note:<\/strong> Want to see some stats for a Facebook page, but you&#8217;re not an admin? Go to the page and click on the box with their number or likes (where it says 37,270 below). That&#8217;s how you get to the info shown in the top photo here.<\/p>\n<p><a href=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2012\/09\/whospike21.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1871\" title=\"whospike2\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2012\/09\/whospike21-500x294.png\" alt=\"\" width=\"500\" height=\"294\" srcset=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2012\/09\/whospike21-500x294.png 500w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2012\/09\/whospike21-300x176.png 300w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2012\/09\/whospike21.png 869w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was browsing through stats of some local media outlets the other day and noticed a big jump in &#8220;people talking about&#8221; the WHO-TV Facebook page. The spike started on Sept. 6, so naturally I went back in their timeline to Sept. 6 to see what might be causing this.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[43,154,155,153],"class_list":["post-1864","post","type-post","status-publish","format-standard","hentry","category-online-information","tag-facebook","tag-increase-likes","tag-increase-reach","tag-who-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increase Facebook reach by getting personal - Chris Snider<\/title>\n<meta name=\"description\" content=\"I was browsing through stats of some local media outlets the other day and noticed a big jump in &quot;people talking about&quot; the WHO-TV Facebook page. 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