I really wanted to leave them with something of value this year. So I decided to write a first draft of my rules for social media. Here’s what I’ll be sharing:<\/p>\n
Be kind.<\/p>\n
Assume everything you post is public, even if it’s not.<\/p>\n
Social media is a two-way channel. Don’t just broadcast. Listen and respond to others.<\/p>\n
Above all else be a good community member.<\/p>\n
Tweet about them, not about you. Well, mostly about them.<\/p>\n
You have an unlimited number of likes, favorites, retweets, comments, shares, +1s, etc. Use them.<\/p>\n
Offer value: Be helpful, useful, informative, relevant, actionable, generous, credible, entertaining, fun, funny.<\/p>\n
Help those with fewer followers than you.<\/p>\n
Give kudos.<\/p>\n
If nobody responds to your posts, try something different.<\/p>\n
Stop obsessing with getting more followers, and connect with the ones you have.<\/p>\n
Have a great about me\/profile.<\/p>\n
Go ahead and tell us if you just had a great sandwich. It shows you’re human (and the sandwich company cares).<\/p>\n
Try new things.<\/p>\n
Take the time to understand the privacy settings.<\/p>\n
Tell stories. People respond to stories.<\/p>\n
Post about things that interest you, and follow others who post about those things.<\/p>\n
If you need something, ask.<\/p>\n
Break the rules.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Today, I wrap up teaching my Social Media Strategies class at Drake. This was the third time I’ve taught the class. It’s always a challenge to teach a class when the topic changes quickly, but it certainly makes for an exciting semester. The students put together a great final project (which they will share soon […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2337","post","type-post","status-publish","format-standard","hentry","category-online-information"],"yoast_head":"\n
Snider's social media rules - Chris Snider<\/title>\n<meta name=\"description\" content=\"Today, I wrap up teaching my Social Media Strategies class at Drake. This was the third time I've taught the class. It's always a challenge to teach a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snider's social media rules - Chris Snider\" \/>\n<meta property=\"og:description\" content=\"Today, I wrap up teaching my Social Media Strategies class at Drake. This was the third time I've taught the class. It's always a challenge to teach a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/\" \/>\n<meta property=\"og:site_name\" content=\"Chris Snider\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chrissniderdesign\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/chrissniderdesign\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-05T17:19:29+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2013\/12\/social-media-strategies-class-580x326.png\" \/>\n<meta name=\"author\" content=\"Chris Snider\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chrissnider\" \/>\n<meta name=\"twitter:site\" content=\"@chrissnider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Snider\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2013\\\/12\\\/05\\\/sniders-social-media-rules\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2013\\\/12\\\/05\\\/sniders-social-media-rules\\\/\"},\"author\":{\"name\":\"Chris Snider\",\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/#\\\/schema\\\/person\\\/47cd1e9e0e98b10ac61deb8080909e22\"},\"headline\":\"Snider’s social media rules\",\"datePublished\":\"2013-12-05T17:19:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2013\\\/12\\\/05\\\/sniders-social-media-rules\\\/\"},\"wordCount\":278,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2013\\\/12\\\/05\\\/sniders-social-media-rules\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/chrissniderdesign.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/social-media-strategies-class-580x326.png\",\"articleSection\":[\"Digital information\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2013\\\/12\\\/05\\\/sniders-social-media-rules\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2013\\\/12\\\/05\\\/sniders-social-media-rules\\\/\",\"url\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2013\\\/12\\\/05\\\/sniders-social-media-rules\\\/\",\"name\":\"Snider's social media rules - Chris Snider\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2013\\\/12\\\/05\\\/sniders-social-media-rules\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2013\\\/12\\\/05\\\/sniders-social-media-rules\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/chrissniderdesign.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/social-media-strategies-class-580x326.png\",\"datePublished\":\"2013-12-05T17:19:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/#\\\/schema\\\/person\\\/47cd1e9e0e98b10ac61deb8080909e22\"},\"description\":\"Today, I wrap up teaching my Social Media Strategies class at Drake. This was the third time I've taught the class. It's always a challenge to teach a\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2013\\\/12\\\/05\\\/sniders-social-media-rules\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2013\\\/12\\\/05\\\/sniders-social-media-rules\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2013\\\/12\\\/05\\\/sniders-social-media-rules\\\/#primaryimage\",\"url\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/social-media-strategies-class.png\",\"contentUrl\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/social-media-strategies-class.png\",\"width\":640,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2013\\\/12\\\/05\\\/sniders-social-media-rules\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Snider’s social media rules\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/\",\"name\":\"Chris Snider\",\"description\":\"Chris Snider teaches digital media in Des Moines, Iowa\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/#\\\/schema\\\/person\\\/47cd1e9e0e98b10ac61deb8080909e22\",\"name\":\"Chris Snider\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d4447c358a0165030d09153c7cd5b48d415ee48e10f8eb90c1068f35dbb7c1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d4447c358a0165030d09153c7cd5b48d415ee48e10f8eb90c1068f35dbb7c1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d4447c358a0165030d09153c7cd5b48d415ee48e10f8eb90c1068f35dbb7c1?s=96&d=mm&r=g\",\"caption\":\"Chris Snider\"},\"sameAs\":[\"http:\\\/\\\/chrissniderdesign.com\",\"https:\\\/\\\/www.facebook.com\\\/chrissniderdesign\",\"https:\\\/\\\/x.com\\\/chrissnider\"],\"url\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/author\\\/csnider\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Snider's social media rules - Chris Snider","description":"Today, I wrap up teaching my Social Media Strategies class at Drake. This was the third time I've taught the class. It's always a challenge to teach a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/","og_locale":"en_US","og_type":"article","og_title":"Snider's social media rules - Chris Snider","og_description":"Today, I wrap up teaching my Social Media Strategies class at Drake. This was the third time I've taught the class. It's always a challenge to teach a","og_url":"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/","og_site_name":"Chris Snider","article_publisher":"https:\/\/www.facebook.com\/chrissniderdesign","article_author":"https:\/\/www.facebook.com\/chrissniderdesign","article_published_time":"2013-12-05T17:19:29+00:00","og_image":[{"url":"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2013\/12\/social-media-strategies-class-580x326.png","type":"","width":"","height":""}],"author":"Chris Snider","twitter_card":"summary_large_image","twitter_creator":"@chrissnider","twitter_site":"@chrissnider","twitter_misc":{"Written by":"Chris Snider","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/#article","isPartOf":{"@id":"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/"},"author":{"name":"Chris Snider","@id":"https:\/\/chrissniderdesign.com\/blog\/#\/schema\/person\/47cd1e9e0e98b10ac61deb8080909e22"},"headline":"Snider’s social media rules","datePublished":"2013-12-05T17:19:29+00:00","mainEntityOfPage":{"@id":"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/"},"wordCount":278,"commentCount":0,"image":{"@id":"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/#primaryimage"},"thumbnailUrl":"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2013\/12\/social-media-strategies-class-580x326.png","articleSection":["Digital information"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/","url":"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/","name":"Snider's social media rules - Chris Snider","isPartOf":{"@id":"https:\/\/chrissniderdesign.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/#primaryimage"},"image":{"@id":"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/#primaryimage"},"thumbnailUrl":"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2013\/12\/social-media-strategies-class-580x326.png","datePublished":"2013-12-05T17:19:29+00:00","author":{"@id":"https:\/\/chrissniderdesign.com\/blog\/#\/schema\/person\/47cd1e9e0e98b10ac61deb8080909e22"},"description":"Today, I wrap up teaching my Social Media Strategies class at Drake. This was the third time I've taught the class. It's always a challenge to teach a","breadcrumb":{"@id":"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/#primaryimage","url":"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2013\/12\/social-media-strategies-class.png","contentUrl":"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2013\/12\/social-media-strategies-class.png","width":640,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/chrissniderdesign.com\/blog\/2013\/12\/05\/sniders-social-media-rules\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/chrissniderdesign.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Snider’s social media rules"}]},{"@type":"WebSite","@id":"https:\/\/chrissniderdesign.com\/blog\/#website","url":"https:\/\/chrissniderdesign.com\/blog\/","name":"Chris Snider","description":"Chris Snider teaches digital media in Des Moines, Iowa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/chrissniderdesign.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/chrissniderdesign.com\/blog\/#\/schema\/person\/47cd1e9e0e98b10ac61deb8080909e22","name":"Chris Snider","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4447c358a0165030d09153c7cd5b48d415ee48e10f8eb90c1068f35dbb7c1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4447c358a0165030d09153c7cd5b48d415ee48e10f8eb90c1068f35dbb7c1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d4447c358a0165030d09153c7cd5b48d415ee48e10f8eb90c1068f35dbb7c1?s=96&d=mm&r=g","caption":"Chris Snider"},"sameAs":["http:\/\/chrissniderdesign.com","https:\/\/www.facebook.com\/chrissniderdesign","https:\/\/x.com\/chrissnider"],"url":"https:\/\/chrissniderdesign.com\/blog\/author\/csnider\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/chrissniderdesign.com\/blog\/wp-json\/wp\/v2\/posts\/2337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrissniderdesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrissniderdesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrissniderdesign.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrissniderdesign.com\/blog\/wp-json\/wp\/v2\/comments?post=2337"}],"version-history":[{"count":5,"href":"https:\/\/chrissniderdesign.com\/blog\/wp-json\/wp\/v2\/posts\/2337\/revisions"}],"predecessor-version":[{"id":2343,"href":"https:\/\/chrissniderdesign.com\/blog\/wp-json\/wp\/v2\/posts\/2337\/revisions\/2343"}],"wp:attachment":[{"href":"https:\/\/chrissniderdesign.com\/blog\/wp-json\/wp\/v2\/media?parent=2337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrissniderdesign.com\/blog\/wp-json\/wp\/v2\/categories?post=2337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrissniderdesign.com\/blog\/wp-json\/wp\/v2\/tags?post=2337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"social-media-strategies-class\"](\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2013\/12\/social-media-strategies-class-580x326.png\")
<\/p>\n