{"id":2975,"date":"2015-04-08T16:49:50","date_gmt":"2015-04-08T22:49:50","guid":{"rendered":"http:\/\/chrissniderdesign.com\/blog\/?p=2975"},"modified":"2015-05-13T12:32:47","modified_gmt":"2015-05-13T18:32:47","slug":"how-college-students-use-snapchat","status":"publish","type":"post","link":"https:\/\/chrissniderdesign.com\/blog\/2015\/04\/08\/how-college-students-use-snapchat\/","title":{"rendered":"How college students use Snapchat"},"content":{"rendered":"

\"college<\/p>\n

I recently gave a presentation on how businesses are using Snapchat as a marketing too. As a part of the presentation, I surveyed 57 students in my communications classes at Drake University about how college students use Snapchat<\/a>.<\/p>\n

Here are the results.<\/strong><\/p>\n

38 females and 19 males took the survey, ranging mostly from 18 to 22.<\/p>\n\n\n\n\n\n\n\n\n\n
Age<\/th>\nStudents<\/th>\n<\/tr>\n
18<\/td>\n3<\/td>\n<\/tr>\n
19<\/td>\n16<\/td>\n<\/tr>\n
20<\/td>\n16<\/td>\n<\/tr>\n
21<\/td>\n9<\/td>\n<\/tr>\n
22<\/td>\n12<\/td>\n<\/tr>\n
29<\/td>\n1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Of the 57 students who took the survey, 49 said they were active users of Snapchat. Of the eight non-users, five were male and three were female.<\/p>\n

I asked the 49 Snapchat users how they used the app. Here were their answers:<\/p>\n

What best describes how often you post to Snapchat?<\/h3>\n\n\n\n\n\n\n\n
<\/th>\nStudents<\/th>\nPercentage<\/th>\n<\/tr>\n
More than once\/day<\/td>\n25<\/td>\n51%<\/td>\n<\/tr>\n
Daily<\/td>\n18<\/td>\n37%<\/td>\n<\/tr>\n
2-4 times\/week<\/td>\n4<\/td>\n8%<\/td>\n<\/tr>\n
Less frequently<\/td>\n2<\/td>\n4%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Which best describes how often you share content on Snapchat?<\/h3>\n\n\n\n\n\n\n\n
<\/th>\nStudents<\/th>\nPercentage<\/th>\n<\/tr>\n
More than once\/day<\/td>\n16<\/td>\n33%<\/td>\n<\/tr>\n
2-4 times\/week<\/td>\n12<\/td>\n24%<\/td>\n<\/tr>\n
Daily<\/td>\n12<\/td>\n24%<\/td>\n<\/tr>\n
Less frequently<\/td>\n9<\/td>\n18%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Which of these things do you regularly do on Snapchat?<\/h3>\n\n\n\n\n\n\n\n\n
<\/th>\nStudents<\/th>\nPercentage<\/th>\n<\/tr>\n
Look at snaps sent by others<\/td>\n45<\/td>\n92%<\/td>\n<\/tr>\n
Look at other peoples’ stories<\/td>\n42<\/td>\n86%<\/td>\n<\/tr>\n
Send snaps<\/td>\n39<\/td>\n80%<\/td>\n<\/tr>\n
Post to your own story<\/td>\n36<\/td>\n73%<\/td>\n<\/tr>\n
Look at the Discover page<\/td>\n6<\/td>\n12%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Which of these things do you regularly include in your Snapchat posts?<\/h3>\n\n\n\n\n\n\n\n\n
<\/th>\nStudents<\/th>\nPercentage<\/th>\n<\/tr>\n
Photos<\/td>\n49<\/td>\n100%<\/td>\n<\/tr>\n
Text on photos<\/td>\n48<\/td>\n98%<\/td>\n<\/tr>\n
Videos<\/td>\n33<\/td>\n67%<\/td>\n<\/tr>\n
Emojis<\/td>\n21<\/td>\n43%<\/td>\n<\/tr>\n
Drawings<\/td>\n13<\/td>\n27%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Do you follow any brands on Snapchat?<\/h3>\n\n\n\n\n\n
<\/th>\nStudents<\/th>\nPercentage<\/th>\n<\/tr>\n
Yes<\/td>\n15<\/td>\n31%<\/td>\n<\/tr>\n
No<\/td>\n34<\/td>\n69%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Are you open to the idea of following brands on Snapchat?<\/h3>\n\n\n\n\n\n
<\/th>\nStudents<\/th>\nPercentage<\/th>\n<\/tr>\n
Yes<\/td>\n45<\/td>\n92%<\/td>\n<\/tr>\n
No<\/td>\n4<\/td>\n8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Some key takeaways<\/h3>\n