{"id":3543,"date":"2016-02-26T14:33:50","date_gmt":"2016-02-26T20:33:50","guid":{"rendered":"http:\/\/chrissniderdesign.com\/blog\/?p=3543"},"modified":"2016-02-26T14:47:54","modified_gmt":"2016-02-26T20:47:54","slug":"i-paid-5-for-a-snapchat-on-demand-geofilter-heres-what-i-learned","status":"publish","type":"post","link":"https:\/\/chrissniderdesign.com\/blog\/2016\/02\/26\/i-paid-5-for-a-snapchat-on-demand-geofilter-heres-what-i-learned\/","title":{"rendered":"I paid $5 for a Snapchat on-demand geofilter &#8211; here&#8217;s what I learned"},"content":{"rendered":"<p>Snapchat launched its new <a href=\"http:\/\/techcrunch.com\/2016\/02\/22\/snapchat-introduces-on-demand-geofilters-for-parties-and-events\/\">on-demand geofilters on Monday<\/a>. The tool lets you pay for a Snapchat geofilter for a limited amount of time and for a limited area of space.<\/p>\n<p>I purchased one for a <a href=\"http:\/\/sjmc.drake.edu\/2016\/01\/11\/spring-workshops-social-media-digital-tools-and-video\/\">New Digital Tools Workshop that I&#8217;m teaching March 5<\/a> at Drake University. My goal: to spend as little money as possible and learn how these work.<\/p>\n<p>When you login (which wasn&#8217;t easy &#8211; I had to switch computers, and even then I kept getting logged out), you get to download their templates as a starting point. There are 12 different templates for various occasions available as either Photoshop or Illustrator files.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/snapchat-on-demand-geofilter-templates-580x670.png\" alt=\"snapchat-on-demand-geofilter-templates\" class=\"alignnone size-large wp-image-3550\" width=\"100%\" srcset=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/snapchat-on-demand-geofilter-templates-580x670.png 580w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/snapchat-on-demand-geofilter-templates-300x346.png 300w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/snapchat-on-demand-geofilter-templates.png 698w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>You can use a template or just stick to your own.<\/p>\n<p>I decided to use one of their templates to keep things simple. I changed the fonts, so I needed a little bit of Photoshop knowledge, but not a lot.<\/p>\n<p>I did run into a problem when saving. They say to save the files as PNG-24 and make sure they are under 300KB. I had to save as PNG-8 to get the file that small.<\/p>\n<p>Once I finished the design, I simply had to upload, select a time period and then draw a box around the area that I wanted to include.<\/p>\n<p>I gave them my credit card info and hit submit. 90 minutes later, my geofilter was approved. Here&#8217;s the email they sent me:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-3544\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/geofilter-approved-580x529.png\" alt=\"snapchat geofilter approved\" width=\"100%\" srcset=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/geofilter-approved-580x529.png 580w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/geofilter-approved-300x273.png 300w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/geofilter-approved.png 632w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>Since it hasn&#8217;t run yet, I can still go in and cancel.<\/p>\n<h2>What else I learned about Snapchat on-demand geofilters<\/h2>\n<ul>\n<li>You can choose your time in one hour increments, so your minimum time is 1 hour.<\/li>\n<li>I&#8217;m not sure the limit on how long they can run. I&#8217;ve seen <a href=\"http:\/\/phys.org\/news\/2016-02-snapchat-geofilters-party-event-company.html\">others say 30 days<\/a>, but the calendar I saw only went to March 30. So maybe the limit is until the end of the next month.<\/li>\n<li>Your area must be at least 20,000 square feet, which is smaller than the building I work at on campus.<\/li>\n<li>The maximum area is 5 million square feet, which doesn&#8217;t cover all of Drake&#8217;s campus. So you can&#8217;t buy something that covers the entire campus.<\/li>\n<li>Mine hasn&#8217;t run yet, but I&#8217;m told I&#8217;ll see analytics &#8211; including how many people saw the filter and how many actually used it. I&#8217;ll update after that.<\/li>\n<\/ul>\n<h2>Here are some screenshots that show pricing&#8230;<\/h2>\n<p>To do one hour in the academic building where I work would be the minimum price &#8211; $5.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/meredith-hall-snapchat-one-hour-580x300.png\" alt=\"meredith-hall-snapchat-one-hour\" class=\"alignnone size-large wp-image-3545\" width=\"100%\" srcset=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/meredith-hall-snapchat-one-hour-580x300.png 580w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/meredith-hall-snapchat-one-hour-300x155.png 300w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/meredith-hall-snapchat-one-hour-768x397.png 768w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/meredith-hall-snapchat-one-hour.png 1316w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>To step that up to a full school week (5 days), is less than $30.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/snapchat-meredith-hall-five-days-580x346.png\" alt=\"snapchat-meredith-hall-five-days\" class=\"alignnone size-large wp-image-3546\" width=\"100%\" srcset=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/snapchat-meredith-hall-five-days-580x346.png 580w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/snapchat-meredith-hall-five-days-300x179.png 300w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/snapchat-meredith-hall-five-days-768x458.png 768w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/snapchat-meredith-hall-five-days.png 1138w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/> <\/p>\n<p>Drake&#8217;s campus is too big to do it all, but a full day of a good chunk of campus would cost nearly $6,000.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/snapchat-drake-one-day-580x391.png\" alt=\"snapchat-drake-one-day\" class=\"alignnone size-large wp-image-3547\" width=\"100%\" srcset=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/snapchat-drake-one-day-580x391.png 580w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/snapchat-drake-one-day-300x202.png 300w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/snapchat-drake-one-day-768x517.png 768w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/02\/snapchat-drake-one-day.png 1011w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<h2>Conclusion<\/h2>\n<p>The process was simple, although some design skills are necessary. I see this as a good revenue stream for Snapchat, unless everyone only pays $5 like I did.<\/p>\n<p>If you&#8217;re interested in creating one of these for an event, let me know. I&#8217;d be happy to help.<\/p>\n<p>======<\/p>\n<p>Interested in digital marketing? <a href=\"http:\/\/tinyletter.com\/chrissnider\">Sign up for my weekly email newsletter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat launched its new on-demand geofilters on Monday. The tool lets you pay for a Snapchat geofilter for a limited amount of time and for a limited area of space. I purchased one for a New Digital Tools Workshop that I&#8217;m teaching March 5 at Drake University. My goal: to spend as little money as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3543","post","type-post","status-publish","format-standard","hentry","category-online-information"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I paid $5 for a Snapchat on-demand geofilter - here&#039;s what I learned - Chris Snider<\/title>\n<meta name=\"description\" content=\"Snapchat launched its new on-demand geofilters on Monday. 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