{"id":3941,"date":"2016-10-20T13:44:39","date_gmt":"2016-10-20T19:44:39","guid":{"rendered":"http:\/\/chrissniderdesign.com\/blog\/?p=3941"},"modified":"2016-10-20T13:46:29","modified_gmt":"2016-10-20T19:46:29","slug":"class-2020-thinks-social-media","status":"publish","type":"post","link":"https:\/\/chrissniderdesign.com\/blog\/2016\/10\/20\/class-2020-thinks-social-media\/","title":{"rendered":"What the class of 2020 thinks about social media"},"content":{"rendered":"<p>It&#8217;s a Youtube-Instagram-Snapchat world.<\/p>\n<p><em>Still.<\/em><\/p>\n<p>That&#8217;s the key takeaway from my annual social media survey of first-year students in the <a href=\"http:\/\/sjmc.drake.edu\/\">School of Journalism and Mass Communication at Drake University<\/a>.<\/p>\n<p>The survey asks students to rate social networks on a scale from 1 (hate it) to 5 (love it), in addition to asking them which networks they actually use. For the past four years, I&#8217;ve combined the survey with a discussion about how first-year college students feel about various social networks.<\/p>\n<p><strong>For the fourth year in a row, those three networks (YouTube, Instagram and Snapchat) finished as the top three in the survey.<\/strong> And for the third year in a row, there&#8217;s a clear separation between those three and all others.<\/p>\n<p>Here are other key takeaways from the 2016 results:<\/p>\n<ul>\n<li>YouTube moved back into the No. 1 spot on the survey. It was No. 1 in <a href=\"http:\/\/chrissniderdesign.com\/blog\/2013\/09\/03\/what-the-class-of-2017-thinks-about-social-media\/\">2013<\/a> and <a href=\"http:\/\/chrissniderdesign.com\/blog\/2014\/12\/17\/what-the-class-of-2018-thinks-about-social-media\/\">2014<\/a> before dropping to third <a href=\"http:\/\/chrissniderdesign.com\/blog\/2015\/09\/16\/what-the-class-of-2019-thinks-about-social-media\/\">last year<\/a>.<\/li>\n<li>Instagram remained at No. 2, but Snapchat fell from first place in 2015\u00a0to third place this year.<\/li>\n<li>The rating difference between first place (YouTube) and third place (Snapchat) was just 0.06. The difference between third and fourth (Pinterest) was 0.6.<\/li>\n<li>Overall, almost all of the networks were rated higher this year than last year. But Facebook and LinkedIn had the highest increase in rating among the top 10 networks.<\/li>\n<li>Among the top ten social networks, Snapchat had the smallest increase in rating from 2015 to 2016.<\/li>\n<li>The students\u00a0don&#8217;t see any use for Instagram stories in their lives. That&#8217;s what Snapchat is for.<\/li>\n<\/ul>\n<p>I also discuss the survey with students afterward. From those discussions, Twitter and Facebook come back into the mix. Students just clearly don&#8217;t &#8220;love&#8221; those networks quite as much as YouTube, Instagram and Snapchat.<\/p>\n<p>Based on class discussion, I would say that there are currently four social networks that really matter for how these first-year college students\u00a0communicate in 2016 &#8211; Snapchat, Instagram, Facebook and Twitter (They really don&#8217;t use YouTube and Pinterest as communication tools).<\/p>\n<p><strong>Here&#8217;s how these first-year college students use those four networks:<\/strong><\/p>\n<p><strong>Snapchat<\/strong> &#8211; Sharing their real life with friends.<\/p>\n<p><strong>Instagram<\/strong> &#8211; Sharing the very best moments of their life with friends &#8211; meaning one or two photos a week at the most (unless they&#8217;re on vacation, when they can share more often).<\/p>\n<p><strong>Facebook<\/strong> &#8211; Sharing an edited version of their life for family members to see (parents, aunts, etc.) Also for posting photos because there isn&#8217;t room to keep them on their phones.<\/p>\n<p><strong>Twitter<\/strong> &#8211; Following people they don&#8217;t know &#8211; usually celebrities. Many don&#8217;t post here. Those who\u00a0do, post often.<\/p>\n<h2>How the class of 2020 rated social networks<\/h2>\n<p>This year, I asked them to rate 19 social networks from 1 (hate it) to 5 (love it). Here are the results.<\/p>\n<table class=\"tableizer-table\">\n<thead>\n<tr class=\"tableizer-firstrow\">\n<th><\/th>\n<th>2016<\/th>\n<th>Love it (5)<\/th>\n<th>Hate it (1)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Youtube<\/td>\n<td>4.54<\/td>\n<td>33<\/td>\n<td>0<\/td>\n<\/tr>\n<tr>\n<td>Instagram<\/td>\n<td>4.52<\/td>\n<td>38<\/td>\n<td>0<\/td>\n<\/tr>\n<tr>\n<td>Snapchat<\/td>\n<td>4.48<\/td>\n<td>33<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Pinterest<\/td>\n<td>3.88<\/td>\n<td>20<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Twitter<\/td>\n<td>3.79<\/td>\n<td>17<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Facebook<\/td>\n<td>3.57<\/td>\n<td>10<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>FB Messenger<\/td>\n<td>3.52<\/td>\n<td>9<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Vine<\/td>\n<td>3.52<\/td>\n<td>12<\/td>\n<td>0<\/td>\n<\/tr>\n<tr>\n<td>tumblr<\/td>\n<td>3.23<\/td>\n<td>8<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>LinkedIn<\/td>\n<td>2.95<\/td>\n<td>6<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>Reddit<\/td>\n<td>2.91<\/td>\n<td>4<\/td>\n<td>6<\/td>\n<\/tr>\n<tr>\n<td>Periscope<\/td>\n<td>2.89<\/td>\n<td>3<\/td>\n<td>7<\/td>\n<\/tr>\n<tr>\n<td>WhatsApp<\/td>\n<td>2.71<\/td>\n<td>3<\/td>\n<td>7<\/td>\n<\/tr>\n<tr>\n<td>YikYak<\/td>\n<td>2.52<\/td>\n<td>0<\/td>\n<td>11<\/td>\n<\/tr>\n<tr>\n<td>Google+<\/td>\n<td>2.5<\/td>\n<td>2<\/td>\n<td>12<\/td>\n<\/tr>\n<tr>\n<td>Tinder<\/td>\n<td>2.5<\/td>\n<td>3<\/td>\n<td>14<\/td>\n<\/tr>\n<tr>\n<td>foursquare<\/td>\n<td>2.45<\/td>\n<td>0<\/td>\n<td>9<\/td>\n<\/tr>\n<tr>\n<td>kik<\/td>\n<td>2.32<\/td>\n<td>0<\/td>\n<td>14<\/td>\n<\/tr>\n<tr>\n<td>Myspace<\/td>\n<td>2.14<\/td>\n<td>1<\/td>\n<td>18<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Here is how those numbers compare to the previous three years.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-3947\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/10\/first-year-college-students-rate-social-networks-2016-580x537.png\" alt=\"first-year-college-students-rate-social-networks-2016\" width=\"100%\" srcset=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/10\/first-year-college-students-rate-social-networks-2016-580x537.png 580w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/10\/first-year-college-students-rate-social-networks-2016-300x278.png 300w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/10\/first-year-college-students-rate-social-networks-2016.png 611w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<table class=\"tableizer-table\">\n<thead>\n<tr class=\"tableizer-firstrow\">\n<th>Network<\/th>\n<th>2013<\/th>\n<th>2014<\/th>\n<th>2015<\/th>\n<th>2016<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Youtube<\/td>\n<td>4.46<\/td>\n<td>4.51<\/td>\n<td>4.28<\/td>\n<td>4.54<\/td>\n<\/tr>\n<tr>\n<td>Instagram<\/td>\n<td>3.99<\/td>\n<td>4.25<\/td>\n<td>4.33<\/td>\n<td>4.52<\/td>\n<\/tr>\n<tr>\n<td>Snapchat<\/td>\n<td>4.04<\/td>\n<td>4.16<\/td>\n<td>4.37<\/td>\n<td>4.48<\/td>\n<\/tr>\n<tr>\n<td>Pinterest<\/td>\n<td>3.65<\/td>\n<td>3.84<\/td>\n<td>3.72<\/td>\n<td>3.88<\/td>\n<\/tr>\n<tr>\n<td>Twitter<\/td>\n<td>3.93<\/td>\n<td>3.73<\/td>\n<td>3.55<\/td>\n<td>3.79<\/td>\n<\/tr>\n<tr>\n<td>Facebook<\/td>\n<td>3.71<\/td>\n<td>3.38<\/td>\n<td>3.18<\/td>\n<td>3.57<\/td>\n<\/tr>\n<tr>\n<td>FB Messenger<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>3.38<\/td>\n<td>3.52<\/td>\n<\/tr>\n<tr>\n<td>Vine<\/td>\n<td>3.81<\/td>\n<td>3.67<\/td>\n<td>3.37<\/td>\n<td>3.52<\/td>\n<\/tr>\n<tr>\n<td>tumblr<\/td>\n<td>3.44<\/td>\n<td>3.24<\/td>\n<td>3.14<\/td>\n<td>3.23<\/td>\n<\/tr>\n<tr>\n<td>LinkedIn<\/td>\n<td>2.71<\/td>\n<td>2.62<\/td>\n<td>2.58<\/td>\n<td>2.95<\/td>\n<\/tr>\n<tr>\n<td>Reddit<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>2.91<\/td>\n<\/tr>\n<tr>\n<td>Periscope<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>2.39<\/td>\n<td>2.89<\/td>\n<\/tr>\n<tr>\n<td>WhatsApp<\/td>\n<td>N\/A<\/td>\n<td>2.47<\/td>\n<td>2.61<\/td>\n<td>2.71<\/td>\n<\/tr>\n<tr>\n<td>YikYak<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>2.75<\/td>\n<td>2.52<\/td>\n<\/tr>\n<tr>\n<td>Google+<\/td>\n<td>2.85<\/td>\n<td>2.79<\/td>\n<td>2.53<\/td>\n<td>2.5<\/td>\n<\/tr>\n<tr>\n<td>Tinder<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>2.13<\/td>\n<td>2.5<\/td>\n<\/tr>\n<tr>\n<td>foursquare<\/td>\n<td>2.59<\/td>\n<td>2.47<\/td>\n<td>2.43<\/td>\n<td>2.45<\/td>\n<\/tr>\n<tr>\n<td>kik<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>2.32<\/td>\n<\/tr>\n<tr>\n<td>Myspace<\/td>\n<td>1.82<\/td>\n<td>1.74<\/td>\n<td>1.79<\/td>\n<td>2.14<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>About the students<\/h2>\n<p>A total of 56 first-year students took the survey (last year there were 76).<\/p>\n<p>They all own a smartphone (47 own an iPhone and nine own an Android).<\/p>\n<p>18 of them own a tablet (a 10 percent lower ownership percentage than last year).<\/p>\n<p>When I asked them on what device they spend the most time (smartphone, tablet or computer), 45 said smartphone, nine said computer and two said tablet.<\/p>\n<p>I asked them to rate how they feel about <strong>social media in general<\/strong> (1=hate and 5=love), and the average score was 4.05. This was up from a score or 3.88 last year. Twenty said they love it and no one said they hate it.<\/p>\n<p>I asked them to rate how they feel about <strong>new technology in general<\/strong>, and the average score was 4.39. This is up from 4.29 last year. Twenty-seven said they love it and none said they hate it.<\/p>\n<h2>More social media results<\/h2>\n<p>I asked them on which networks they spend the most time:<\/p>\n<table class=\"tableizer-table\">\n<thead>\n<tr class=\"tableizer-firstrow\">\n<th>Network<\/th>\n<th>Responses<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Instagram<\/td>\n<td>14<\/td>\n<\/tr>\n<tr>\n<td>Snapchat<\/td>\n<td>12<\/td>\n<\/tr>\n<tr>\n<td>Twitter<\/td>\n<td>11<\/td>\n<\/tr>\n<tr>\n<td>Facebook<\/td>\n<td>9<\/td>\n<\/tr>\n<tr>\n<td>Youtube<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>tumblr<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Pinterest<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Google+<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Reddit<\/td>\n<td>1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>I asked them on which networks they create the most content:<\/p>\n<table class=\"tableizer-table\">\n<thead>\n<tr class=\"tableizer-firstrow\">\n<th>Network<\/th>\n<th>Responses<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Instagram<\/td>\n<td>23<\/td>\n<\/tr>\n<tr>\n<td>Snapchat<\/td>\n<td>15<\/td>\n<\/tr>\n<tr>\n<td>Twitter<\/td>\n<td>11<\/td>\n<\/tr>\n<tr>\n<td>Facebook<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>Youtube<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>tumblr<\/td>\n<td>1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Finally, I asked which networks they have used in the past month:<\/p>\n<table class=\"tableizer-table\">\n<thead>\n<tr class=\"tableizer-firstrow\">\n<th>Network<\/th>\n<th>Responses<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Facebook<\/td>\n<td>54<\/td>\n<\/tr>\n<tr>\n<td>Snapchat<\/td>\n<td>52<\/td>\n<\/tr>\n<tr>\n<td>Youtube<\/td>\n<td>50<\/td>\n<\/tr>\n<tr>\n<td>Instagram<\/td>\n<td>48<\/td>\n<\/tr>\n<tr>\n<td>Twitter<\/td>\n<td>40<\/td>\n<\/tr>\n<tr>\n<td>FB Messenger<\/td>\n<td>33<\/td>\n<\/tr>\n<tr>\n<td>Pinterest<\/td>\n<td>31<\/td>\n<\/tr>\n<tr>\n<td>tumblr<\/td>\n<td>19<\/td>\n<\/tr>\n<tr>\n<td>Reddit<\/td>\n<td>10<\/td>\n<\/tr>\n<tr>\n<td>Vine<\/td>\n<td>9<\/td>\n<\/tr>\n<tr>\n<td>Google+<\/td>\n<td>6<\/td>\n<\/tr>\n<tr>\n<td>Tinder<\/td>\n<td>6<\/td>\n<\/tr>\n<tr>\n<td>LinkedIn<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>WhatsApp<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Periscope<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>YikYak<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>foursquare<\/td>\n<td>0<\/td>\n<\/tr>\n<tr>\n<td>kik<\/td>\n<td>0<\/td>\n<\/tr>\n<tr>\n<td>Myspace<\/td>\n<td>0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>My takeaways<\/h2>\n<p>Snapchat, Instagram and YouTube have clearly distanced themselves as the most important social networks in these students lives. Facebook is still a necessity for them, as evidenced by the fact more people have used it in the past month than any other networks. And Twitter is really hit or miss &#8211; either they like it or they see no use for it.<\/p>\n<p>If I&#8217;m a marketer trying to reach people this age, I would invest heavily on Instagram and Snapchat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a Youtube-Instagram-Snapchat world. Still. That&#8217;s the key takeaway from my annual social media survey of first-year students in the School of Journalism and Mass Communication at Drake University. The survey asks students to rate social networks on a scale from 1 (hate it) to 5 (love it), in addition to asking them which networks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3941","post","type-post","status-publish","format-standard","hentry","category-online-information"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What the class of 2020 thinks about social media - Chris Snider<\/title>\n<meta name=\"description\" content=\"It&#039;s a Youtube-Instagram-Snapchat world. 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That&#039;s the key takeaway from my annual social media survey of first-year students in the School of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chrissniderdesign.com\/blog\/2016\/10\/20\/class-2020-thinks-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What the class of 2020 thinks about social media\" \/>\n<meta property=\"og:description\" content=\"Drake University Professor Chris Snider has survey first-year students about their social media habits for the past four years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chrissniderdesign.com\/blog\/2016\/10\/20\/class-2020-thinks-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Chris Snider\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chrissniderdesign\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/chrissniderdesign\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-20T19:44:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-20T19:46:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/10\/first-year-college-students-rate-social-networks-2016.png\" \/>\n\t<meta property=\"og:image:width\" content=\"611\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris Snider\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What the class of 2020 thinks about social media\" \/>\n<meta name=\"twitter:description\" content=\"Drake University Professor Chris Snider has survey first-year students about their social media habits for the past four years.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2016\/10\/first-year-college-students-rate-social-networks-2016.png\" \/>\n<meta name=\"twitter:creator\" content=\"@chrissnider\" \/>\n<meta name=\"twitter:site\" content=\"@chrissnider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Snider\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2016\\\/10\\\/20\\\/class-2020-thinks-social-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2016\\\/10\\\/20\\\/class-2020-thinks-social-media\\\/\"},\"author\":{\"name\":\"Chris Snider\",\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/#\\\/schema\\\/person\\\/47cd1e9e0e98b10ac61deb8080909e22\"},\"headline\":\"What the class of 2020 thinks about social media\",\"datePublished\":\"2016-10-20T19:44:39+00:00\",\"dateModified\":\"2016-10-20T19:46:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2016\\\/10\\\/20\\\/class-2020-thinks-social-media\\\/\"},\"wordCount\":863,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2016\\\/10\\\/20\\\/class-2020-thinks-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/chrissniderdesign.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/first-year-college-students-rate-social-networks-2016-580x537.png\",\"articleSection\":[\"Digital information\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2016\\\/10\\\/20\\\/class-2020-thinks-social-media\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2016\\\/10\\\/20\\\/class-2020-thinks-social-media\\\/\",\"url\":\"https:\\\/\\\/chrissniderdesign.com\\\/blog\\\/2016\\\/10\\\/20\\\/class-2020-thinks-social-media\\\/\",\"name\":\"What the class of 2020 thinks about social media - 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