{"id":4403,"date":"2018-02-13T09:19:34","date_gmt":"2018-02-13T15:19:34","guid":{"rendered":"https:\/\/chrissniderdesign.com\/blog\/?p=4403"},"modified":"2018-02-13T09:33:05","modified_gmt":"2018-02-13T15:33:05","slug":"2018-social-media-cheat-sheet","status":"publish","type":"post","link":"https:\/\/chrissniderdesign.com\/blog\/2018\/02\/13\/2018-social-media-cheat-sheet\/","title":{"rendered":"2018 social media cheat sheet"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2018\/02\/social-media-cheat-sheet-2018-580x224.png\" alt=\"\" width=\"580\" height=\"224\" class=\"alignnone size-large wp-image-4408\" srcset=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2018\/02\/social-media-cheat-sheet-2018-580x224.png 580w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2018\/02\/social-media-cheat-sheet-2018-300x116.png 300w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2018\/02\/social-media-cheat-sheet-2018.png 599w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>I see 2018 as a pivotal year in social media as we&#8217;re seeing major changes from both <a href=\"https:\/\/blog.hootsuite.com\/facebook-algorithm-change-2018\/\">Facebook<\/a> and <a href=\"https:\/\/www.thedailybeast.com\/snapchats-new-update-triggers-revolt-by-millions-of-teens\">Snapchat<\/a> in terms of how they show us content.<\/p>\n<p>That&#8217;s why I&#8217;m taking extra care in making sure students in my <a href=\"https:\/\/sniderclass.com\/j55\/\">Digital Media Strategies class<\/a> at Drake University understand what is happening in social and how they can succeed in this changing landscape.<\/p>\n<p>So far this semester, we&#8217;ve covered these topics:<\/p>\n<ul>\n<li>How big are the networks and who is using them<\/li>\n<li>What is working on social media in 2018<\/li>\n<li>How to break through the new Facebook algorithm<\/li>\n<li>Alternatives to Facebook in 2018<\/li>\n<li>How to create great content for social media<\/li>\n<li>How algorithms work on Facebook, Instagram and Twitter<\/li>\n<\/ul>\n<p>Today in class, we&#8217;ll be applying some of this to the <a href=\"http:\/\/www.drake.edu\/admission\/\">Drake Admissions<\/a> social media accounts. I&#8217;ll challenge students to come up with ideas for great content that can be shared to attract future students to Drake University.<\/p>\n<p>As a little reminder to them, I&#8217;ve created a <a href=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2018\/02\/social-cheat-sheet.pdf\">cheat sheet<\/a> of the main points we&#8217;ve discussed so far this semester.<br \/>\n&nbsp;<\/p>\n<a href='https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2018\/02\/social-cheat-sheet.pdf' class='small-button smallblue'>Download the Social Media Cheat Sheet here<\/a>\n<p>========<\/p>\n<p>Want to keep up with changes in the world of social media? <a href=\"http:\/\/chrissniderdesign.us6.list-manage.com\/subscribe?u=5727568240283a0b94d91bafb&#038;id=79437bc1d3\">Subscribe to my weekly email newsletter on what&#8217;s new in digital and social media<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I see 2018 as a pivotal year in social media as we&#8217;re seeing major changes from both Facebook and Snapchat in terms of how they show us content. That&#8217;s why I&#8217;m taking extra care in making sure students in my Digital Media Strategies class at Drake University understand what is happening in social and how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4403","post","type-post","status-publish","format-standard","hentry","category-online-information"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2018 social media cheat sheet - Chris Snider<\/title>\n<meta name=\"description\" content=\"I see 2018 as a pivotal year in social media as we&#039;re seeing major changes from both Facebook and Snapchat in terms of how they show us content. That&#039;s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chrissniderdesign.com\/blog\/2018\/02\/13\/2018-social-media-cheat-sheet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018 social media cheat sheet - Chris Snider\" \/>\n<meta property=\"og:description\" content=\"I see 2018 as a pivotal year in social media as we&#039;re seeing major changes from both Facebook and Snapchat in terms of how they show us content. 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