{"id":4566,"date":"2018-12-21T13:07:23","date_gmt":"2018-12-21T19:07:23","guid":{"rendered":"https:\/\/chrissniderdesign.com\/blog\/?p=4566"},"modified":"2019-02-01T10:18:59","modified_gmt":"2019-02-01T16:18:59","slug":"what-the-class-of-2022-thinks-about-social-media","status":"publish","type":"post","link":"https:\/\/chrissniderdesign.com\/blog\/2018\/12\/21\/what-the-class-of-2022-thinks-about-social-media\/","title":{"rendered":"What the class of 2022 thinks about social media"},"content":{"rendered":"<p>YouTube. Snapchat. Instagram.<\/p>\n<p>For the sixth year in a row those three social networks finished atop my survey of first-year students in the Drake University School of Journalism and Mass Communication. I gave the survey on the Friday of the first week of classes &#8211; the end of their first week as college students.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4571\" src=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2018\/12\/What-the-class-of-2022-thinks-of-social-media.png\" alt=\"\" width=\"560\" height=\"315\" srcset=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2018\/12\/What-the-class-of-2022-thinks-of-social-media.png 560w, https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2018\/12\/What-the-class-of-2022-thinks-of-social-media-300x169.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>A total of 73 students took the survey, ranging in age from 17 to 19.<\/p>\n<p>The survey has students rate social networking sites from 1 (hate it) to 5 (love it). This is the sixth year I&#8217;ve done the survey. YouTube, Snapchat and Instagram have finished as the top three all six years. For the past five years, they have clearly been higher than any other networks.<\/p>\n<p><strong>Read about past years\u2019 results here:<\/strong>\u00a0<a href=\"https:\/\/chrissniderdesign.com\/blog\/2013\/09\/03\/what-the-class-of-2017-thinks-about-social-media\/\">2013<\/a>,\u00a0<a href=\"https:\/\/chrissniderdesign.com\/blog\/2014\/12\/17\/what-the-class-of-2018-thinks-about-social-media\/\">2014<\/a>,\u00a0<a href=\"https:\/\/chrissniderdesign.com\/blog\/2015\/09\/16\/what-the-class-of-2019-thinks-about-social-media\/\">2015<\/a>,\u00a0<a href=\"https:\/\/chrissniderdesign.com\/blog\/2016\/10\/20\/class-2020-thinks-social-media\/\">2016<\/a>, <a href=\"https:\/\/chrissniderdesign.com\/blog\/2017\/09\/13\/class-2021-thinks-social-media\/\">2017<\/a><\/p>\n<p><strong>Here are some key takeaways from this year&#8217;s survey and follow-up discussions:<\/strong><\/p>\n<ul>\n<li>Instagram and Snapchat continue to lead the way. YouTube scored the highest, but students still say they are not using it as a &#8220;social&#8221; network.<\/li>\n<li>After Snapchat and Instagram, the third most popular place for them to spend time is on Twitter.<\/li>\n<li>The second tier of favorite networks includes Twitter, GroupMe and Pinterest.<\/li>\n<li>VSCO remains a social network on the rise.<\/li>\n<li>They don&#8217;t use Instagram Stories or IGTV.<\/li>\n<li>About half have a &#8220;finsta&#8221; account (second Instagram that is only for close friends to follow).<\/li>\n<li>Shared Instagram accounts is a trend &#8211; accounts they share with a roommate or friends. The accounts might be about a pet or on some sort of theme.<\/li>\n<\/ul>\n<h3>How the class of 2022 rated social networks<\/h3>\n<p>I asked students to rate 16 social networks from 1 (hate it) to 5 (love it). Here are the results:<\/p>\n<table class=\"tableizer-table\">\n<thead>\n<tr>\n<th>Network<\/th>\n<th>2018 rating<\/th>\n<th>Love it<\/th>\n<th>Hate it<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>YouTube<\/td>\n<td>4.49<\/td>\n<td>48<\/td>\n<td>0<\/td>\n<\/tr>\n<tr>\n<td>Snapchat<\/td>\n<td>4.47<\/td>\n<td>50<\/td>\n<td>0<\/td>\n<\/tr>\n<tr>\n<td>Instagram<\/td>\n<td>4.36<\/td>\n<td>43<\/td>\n<td>0<\/td>\n<\/tr>\n<tr>\n<td>Twitter<\/td>\n<td>3.73<\/td>\n<td>26<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Groupme<\/td>\n<td>3.7<\/td>\n<td>15<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Pinterest<\/td>\n<td>3.63<\/td>\n<td>20<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Facebook<\/td>\n<td>3.08<\/td>\n<td>8<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>Messenger<\/td>\n<td>3.04<\/td>\n<td>7<\/td>\n<td>10<\/td>\n<\/tr>\n<tr>\n<td>LinkedIn<\/td>\n<td>2.97<\/td>\n<td>4<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>Reddit<\/td>\n<td>2.92<\/td>\n<td>4<\/td>\n<td>6<\/td>\n<\/tr>\n<tr>\n<td>Houseparty<\/td>\n<td>2.89<\/td>\n<td>5<\/td>\n<td>9<\/td>\n<\/tr>\n<tr>\n<td>tumblr<\/td>\n<td>2.86<\/td>\n<td>9<\/td>\n<td>9<\/td>\n<\/tr>\n<tr>\n<td>Twitch<\/td>\n<td>2.78<\/td>\n<td>3<\/td>\n<td>8<\/td>\n<\/tr>\n<tr>\n<td>IGTV<\/td>\n<td>2.67<\/td>\n<td>2<\/td>\n<td>8<\/td>\n<\/tr>\n<tr>\n<td>Whatsapp<\/td>\n<td>2.6<\/td>\n<td>2<\/td>\n<td>13<\/td>\n<\/tr>\n<tr>\n<td>Tinder<\/td>\n<td>2.53<\/td>\n<td>3<\/td>\n<td>17<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>About the students<\/h3>\n<p>A total of 73 first-year students took the survey (last year there were 71).<\/p>\n<p>They all own a smartphone (66 own an iPhone, 6 an Android and one said they own an \u201cother\u201d smartphone).<\/p>\n<p>Twenty of them own a tablet (that\u2019s a lower percentage than last year\u2019s survey).<\/p>\n<p>When asked on what device they spend the most time (smartphone, tablet or computer), 64 said smartphone, nine said computer and none said tablet.<\/p>\n<p>I asked them to rate how they feel about social media in general (1=hate and 5=love), and the average score was 4.15. This was down from a score of 4.18 last year. Thirty-two said they love it and no one said they hate it.<\/p>\n<p>I asked them to rate how they feel about new technology in general, and the average score was 4.23. This is down from 4.35 last year. Twenty-seven said they love new technology and no one said they hate it.<\/p>\n<h3>Year-by-year results<\/h3>\n<table class=\"tableizer-table\">\n<thead>\n<tr>\n<th>Network<\/th>\n<th>2013<\/th>\n<th>2014<\/th>\n<th>2015<\/th>\n<th>2016<\/th>\n<th>2017<\/th>\n<th>2018<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Youtube<\/td>\n<td>4.46<\/td>\n<td>4.51<\/td>\n<td>4.28<\/td>\n<td>4.54<\/td>\n<td>4.56<\/td>\n<td>4.49<\/td>\n<\/tr>\n<tr>\n<td>Snapchat<\/td>\n<td>4.04<\/td>\n<td>4.16<\/td>\n<td>4.37<\/td>\n<td>4.48<\/td>\n<td>4.54<\/td>\n<td>4.47<\/td>\n<\/tr>\n<tr>\n<td>Instagram<\/td>\n<td>3.99<\/td>\n<td>4.25<\/td>\n<td>4.33<\/td>\n<td>4.52<\/td>\n<td>4.32<\/td>\n<td>4.36<\/td>\n<\/tr>\n<tr>\n<td>Twitter<\/td>\n<td>3.93<\/td>\n<td>3.73<\/td>\n<td>3.55<\/td>\n<td>3.79<\/td>\n<td>3.77<\/td>\n<td>3.73<\/td>\n<\/tr>\n<tr>\n<td>GroupMe<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>3.73<\/td>\n<td>3.7<\/td>\n<\/tr>\n<tr>\n<td>Pinterest<\/td>\n<td>3.65<\/td>\n<td>3.84<\/td>\n<td>3.72<\/td>\n<td>3.88<\/td>\n<td>3.45<\/td>\n<td>3.63<\/td>\n<\/tr>\n<tr>\n<td>Facebook<\/td>\n<td>3.71<\/td>\n<td>3.38<\/td>\n<td>3.18<\/td>\n<td>3.57<\/td>\n<td>3.37<\/td>\n<td>3.08<\/td>\n<\/tr>\n<tr>\n<td>FB Messenger<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>3.38<\/td>\n<td>3.52<\/td>\n<td>3.62<\/td>\n<td>3.04<\/td>\n<\/tr>\n<tr>\n<td>LinkedIn<\/td>\n<td>2.71<\/td>\n<td>2.62<\/td>\n<td>2.58<\/td>\n<td>2.95<\/td>\n<td>2.68<\/td>\n<td>2.97<\/td>\n<\/tr>\n<tr>\n<td>Reddit<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>2.91<\/td>\n<td>2.76<\/td>\n<td>2.92<\/td>\n<\/tr>\n<tr>\n<td>Houseparty<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>2.7<\/td>\n<td>2.89<\/td>\n<\/tr>\n<tr>\n<td>tumblr<\/td>\n<td>3.44<\/td>\n<td>3.24<\/td>\n<td>3.14<\/td>\n<td>3.23<\/td>\n<td>3.04<\/td>\n<td>2.86<\/td>\n<\/tr>\n<tr>\n<td>Twitch<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>2.78<\/td>\n<\/tr>\n<tr>\n<td>IGTV<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>2.67<\/td>\n<\/tr>\n<tr>\n<td>WhatsApp<\/td>\n<td>N\/A<\/td>\n<td>2.47<\/td>\n<td>2.61<\/td>\n<td>2.71<\/td>\n<td>2.65<\/td>\n<td>2.6<\/td>\n<\/tr>\n<tr>\n<td>Tinder<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>2.13<\/td>\n<td>2.5<\/td>\n<td>2.37<\/td>\n<td>2.53<\/td>\n<\/tr>\n<tr>\n<td>Vine<\/td>\n<td>3.81<\/td>\n<td>3.67<\/td>\n<td>3.37<\/td>\n<td>3.52<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<\/tr>\n<tr>\n<td>Periscope<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>2.39<\/td>\n<td>2.89<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<\/tr>\n<tr>\n<td>YikYak<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>2.75<\/td>\n<td>2.52<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<\/tr>\n<tr>\n<td>Google+<\/td>\n<td>2.85<\/td>\n<td>2.79<\/td>\n<td>2.53<\/td>\n<td>2.5<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<\/tr>\n<tr>\n<td>foursquare<\/td>\n<td>2.59<\/td>\n<td>2.47<\/td>\n<td>2.43<\/td>\n<td>2.45<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<\/tr>\n<tr>\n<td>kik<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>2.32<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<\/tr>\n<tr>\n<td>Myspace<\/td>\n<td>1.82<\/td>\n<td>1.74<\/td>\n<td>1.79<\/td>\n<td>2.14<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>YouTube. Snapchat. Instagram. For the sixth year in a row those three social networks finished atop my survey of first-year students in the Drake University School of Journalism and Mass Communication. I gave the survey on the Friday of the first week of classes &#8211; the end of their first week as college students. A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4566","post","type-post","status-publish","format-standard","hentry","category-online-information"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What the class of 2022 thinks about social media - Chris Snider<\/title>\n<meta name=\"description\" content=\"YouTube. Snapchat. Instagram. 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