{"id":7,"date":"2008-09-12T22:22:31","date_gmt":"2008-09-13T02:22:31","guid":{"rendered":"http:\/\/chrissniderdesign.com\/blog\/?p=7"},"modified":"2008-09-12T22:22:31","modified_gmt":"2008-09-13T02:22:31","slug":"a-photo-is-worth-a-thousand-page-views","status":"publish","type":"post","link":"https:\/\/chrissniderdesign.com\/blog\/2008\/09\/12\/a-photo-is-worth-a-thousand-page-views\/","title":{"rendered":"Tap into your photo archives"},"content":{"rendered":"<div id=\"attachment_10\" style=\"width: 250px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.desmoinesregister.com\/apps\/pbcs.dll\/gallery?Avis=D2&amp;Dato=20080706&amp;Kategori=SPORTS15&amp;Lopenr=706001&amp;Ref=PH&amp;Params=Itemnr=1\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10\" class=\"size-medium wp-image-10\" title=\"Ultimate Shawn Johnson Gallery\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2008\/09\/shawn.jpg\" alt=\"\" width=\"240\" height=\"168\" \/><\/a><p id=\"caption-attachment-10\" class=\"wp-caption-text\">Ultimate Shawn Johnson Gallery<\/p><\/div>\n<p>One huge advantage newspapers have over all of the competition is the quality of our photographs. So how do we take better advantage of that?<\/p>\n<p>Obviously producing daily or weekly or monthly \u201cbest-of\u201d photo galleries makes sense. But here\u2019s another idea: Tap into our vast archives of photos.<\/p>\n<p>Two photo galleries at DesMoinesRegister.com have accounted for more than 4.5 million page views in the past two and a half months. That\u2019s more than 8 percent of all traffic to our sites in that time.<!--more--><\/p>\n<p>The galleries: <a onclick=\"javascript:urchinTracker ('\/outbound\/article\/www.desmoinesregister.com');\" href=\"http:\/\/www.desmoinesregister.com\/apps\/pbcs.dll\/gallery?Avis=D2&amp;Dato=20080615&amp;Kategori=NEWS&amp;Lopenr=806150811&amp;Ref=PH&amp;Params=Itemnr=1\" target=\"_blank\">Best of Flood Photos<\/a> and <a onclick=\"javascript:urchinTracker ('\/outbound\/article\/www.desmoinesregister.com');\" href=\"http:\/\/www.desmoinesregister.com\/apps\/pbcs.dll\/gallery?Avis=D2&amp;Dato=20080706&amp;Kategori=SPORTS15&amp;Lopenr=706001&amp;Ref=PH&amp;Params=Itemnr=1\" target=\"_blank\">Ultimate Shawn Johnson Gallery<\/a>.<\/p>\n<p>A couple things made these successful:<\/p>\n<ul>\n<li>They were popular topics where we had a lot of great photos.<\/li>\n<li>The galleries included A LOT of photos \u2013 more than 200 flood photos and 300 Shawn Johnson photos.<\/li>\n<li>They were promoted well &#8211; and promoted often.<\/li>\n<\/ul>\n<p>And I would argue we are not yet doing enough to take advantage of this success. There are plenty of areas where we can see similar success. Iowa Hawkeyes and Iowa State Cyclones football comes to mind right away.<\/p>\n<p>In those areas, we have an archive of thousands of photos going back decades. It would take some work to scan them all in, but clearly there would be page views to be found.<\/p>\n<p>This is clearly a lesson learned for us. We will continue to look for ways to use \u201cultimate\u201d and \u201cbest of\u201d photo galleries in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One huge advantage newspapers have over all of the competition is the quality of our photographs. So how do we take better advantage of that? Obviously producing daily or weekly or monthly \u201cbest-of\u201d photo galleries makes sense. But here\u2019s another idea: Tap into our vast archives of photos. Two photo galleries at DesMoinesRegister.com have accounted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[100,102],"class_list":["post-7","post","type-post","status-publish","format-standard","hentry","category-online-ideas","tag-page-views","tag-photos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tap into your photo archives - Chris Snider<\/title>\n<meta name=\"description\" content=\"One huge advantage newspapers have over all of the competition is the quality of our photographs. 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