{"id":71,"date":"2008-09-16T09:12:59","date_gmt":"2008-09-16T14:12:59","guid":{"rendered":"http:\/\/chrissniderdesign.com\/blog\/?p=71"},"modified":"2008-09-16T09:12:59","modified_gmt":"2008-09-16T14:12:59","slug":"marketing-campaign-gets-personal","status":"publish","type":"post","link":"https:\/\/chrissniderdesign.com\/blog\/2008\/09\/16\/marketing-campaign-gets-personal\/","title":{"rendered":"Marketing campaign gets personal"},"content":{"rendered":"<p><a href=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2008\/09\/picture-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-77\" title=\"picture-3\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2008\/09\/picture-3.png\" alt=\"\" width=\"136\" height=\"64\" \/><\/a><a href=\"http:\/\/www.paltalk.com\/en\/?refc=83008&amp;advc=906\" target=\"_self\">Paltalk<\/a> is a web site that offers instant messaging, group video calls and chat rooms \u2013 all for free.<\/p>\n<p>How do I know this? Certainly not because I was searching for a solution to my instant messaging and group video needs. I know because I received this video via email:<!--more--><\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"384\" height=\"304\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"quality\" value=\"high\" \/><param name=\"flashvars\" value=\"firstname=Chris&amp;lastname=Snider&amp;urlfin=http%3A%2F%2Fwww.news3online.com%2Fspread.php\" \/><param name=\"BGCOLOR\" value=\"#000000\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.paltalk.com\/marketing\/media\/vanksen\/main.swf\" \/><\/object><\/p>\n<p>Notice the video doesn&#8217;t mention Paltalk. But when you decide to <a href=\"http:\/\/www.news3online.com\/spread.php\">forward the video to a friend<\/a>, you find out about Paltalk.<\/p>\n<p>The video was created by a &#8220;buzz and communication&#8221; company called <a href=\"http:\/\/www.culture-buzz.com\/\">Vanksen\/Culture Buzz<\/a>. They offer a 100,000 view minimum guarantee on their videos, and they say their campaigns are 269-times more efficient than video banners.<\/p>\n<p>So has it worked? I would argue it has (since I&#8217;m writing about it). But I&#8217;m more interested in the advertising agency. I poked around on their site for a little bit, and came across <a href=\"http:\/\/www.culture-buzz.com\/blog\/Buzz-Viral-Marketing-2-our-presentation-slides-1626.html\">this great presentation<\/a> on marketing 2.0.<\/p>\n<p>If you do nothing else, jump to slide 28 to begin their list of 8 best practices in word of mouth marketing:<\/p>\n<div id=\"__ss_400977\" style=\"width: 425px; text-align: left;\"><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"355\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=womconferencevanksenculturebuzzbuzzparadise24-1210622618965312-9&amp;stripped_title=marketing20-conference-viral-buzz-influential-marketing-by-vanksenculturebuzzcom\" \/><\/object><\/p>\n<div style=\"font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;\">View SlideShare <a style=\"text-decoration:underline;\" title=\"View WOM Conference : Viral, Buzz &amp; Influential Marketing | by Vanksen|Culture-Buzz.com on SlideShare\" href=\"http:\/\/www.slideshare.net\/culturebuzz\/marketing20-conference-viral-buzz-influential-marketing-by-vanksenculturebuzzcom?type=powerpoint\">presentation<\/a> or <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/upload?type=powerpoint\">Upload<\/a> your own. (tags: <a style=\"text-decoration:underline;\" href=\"http:\/\/slideshare.net\/tag\/streecom\">streecom<\/a> <a style=\"text-decoration:underline;\" href=\"http:\/\/slideshare.net\/tag\/andres\">andres<\/a>)<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Paltalk is a web site that offers instant messaging, group video calls and chat rooms \u2013 all for free. How do I know this? Certainly not because I was searching for a solution to my instant messaging and group video needs. I know because I received this video via email:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[9,84,139,140],"class_list":["post-71","post","type-post","status-publish","format-standard","hentry","category-online-ideas","tag-advertising","tag-marketing","tag-video","tag-viral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing campaign gets personal - Chris Snider<\/title>\n<meta name=\"description\" content=\"Paltalk is a web site that offers instant messaging, group video calls and chat rooms \u2013 all for free. 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