{"id":96,"date":"2008-09-18T09:15:56","date_gmt":"2008-09-18T14:15:56","guid":{"rendered":"http:\/\/chrissniderdesign.com\/blog\/?p=96"},"modified":"2008-09-18T09:15:56","modified_gmt":"2008-09-18T14:15:56","slug":"chicago-tribune-gets-social","status":"publish","type":"post","link":"https:\/\/chrissniderdesign.com\/blog\/2008\/09\/18\/chicago-tribune-gets-social\/","title":{"rendered":"Chicago Tribune gets social"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p><a href=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2008\/09\/colonel-mccormick.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-97\" title=\"colonel-mccormick\" src=\"http:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2008\/09\/colonel-mccormick-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>The Chicago Tribune has the best presence I&#8217;ve seen of any newspaper on Facebook, Twitter and Digg.<\/p>\n<p>The paper created a persona based on former Tribune owner <a href=\"http:\/\/en.wikipedia.org\/wiki\/Robert_R._McCormick\">Robert Rutherford &#8220;Colonel&#8221; McCormick<\/a>.<\/p>\n<p>See them here: <a href=\"http:\/\/twitter.com\/coloneltribune\">Twitter<\/a> | <a href=\"http:\/\/www.new.facebook.com\/profile.php?id=1187571212\">Facebook<\/a> | <a href=\"http:\/\/digg.com\/users\/ColonelTribune\">Digg<\/a><\/p>\n<p><a href=\"http:\/\/digg.com\/users\/ColonelTribune\"><\/a>Creating accounts based on Colonel Tribune as opposed to simply creating a &#8220;Chicago Tribune&#8221; account humanizes the paper. It lets readers know that there is a real person (<a href=\"http:\/\/www.huffingtonpost.com\/todd-andrlik\/chicago-tribunes-social-m_b_118504.html\">or maybe four real people<\/a>) behind the account, not some <a href=\"http:\/\/twitter.com\/Omaha_dot_com\">RSS feed blindly posting stories<\/a>.<\/p>\n<p>But the most important part of this entire experiment is that Colonel Tribune actually interacts with people on those social networks. It&#8217;s not enough to just throw your name out there and expect the general public to participate all on its own. Social media uses are smarter than that.<!--more--><\/p>\n<p>If your newspaper is serious about using social networks, you have to realize this is not the place for a one-way conversation (that&#8217;s what the print newspaper is for).<\/p>\n<p>You probably don&#8217;t need a clever name like Colonel Tribune to do this. The Des Moines Register has done fairly well interacting with readers on Twitter (with fewer resources than the Tribune, I am sure) under the boring old name &#8220;<a href=\"http:\/\/twitter.com\/DMRegister\">DMRegister<\/a>.&#8221;<\/p>\n<p>(Full disclosure: We used to have our account simply hooked up to Twitterfeed, but some local Twitter users showed us how we could do it better.)<\/p>\n<p>Many other papers have had success as well (<a href=\"http:\/\/graphicdesignr.net\/blog\/2008\/09\/03\/newspapers-that-twitter-august-numbers\/\">see a list of newspapers on Twitter in Erica Smith&#8217;s blog<\/a>).<\/p>\n<p>Inspired by the Trib, we are currently brainstorming ideas for a human (or perhaps a dog named &#8220;Reggie&#8221;) persona as we expand into using Digg to share our content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Chicago Tribune has the best presence I&#8217;ve seen of any newspaper on Facebook, Twitter and Digg. The paper created a persona based on former Tribune owner Robert Rutherford &#8220;Colonel&#8221; McCormick. See them here: Twitter | Facebook | Digg Creating accounts based on Colonel Tribune as opposed to simply creating a &#8220;Chicago Tribune&#8221; account humanizes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[38,43,124,136],"class_list":["post-96","post","type-post","status-publish","format-standard","hentry","category-online-ideas","tag-digg","tag-facebook","tag-social-networking","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chicago Tribune gets social - Chris Snider<\/title>\n<meta name=\"description\" content=\"The Chicago Tribune has the best presence I&#039;ve seen of any newspaper on Facebook, Twitter and Digg. 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