{"id":9701,"date":"2026-10-23T14:58:55","date_gmt":"2026-10-23T20:58:55","guid":{"rendered":"https:\/\/chrissniderdesign.com\/blog\/?p=9701"},"modified":"2026-10-23T15:05:07","modified_gmt":"2026-10-23T21:05:07","slug":"how-to-get-your-content-into-ai-answers","status":"publish","type":"post","link":"https:\/\/chrissniderdesign.com\/blog\/2026\/10\/23\/how-to-get-your-content-into-ai-answers\/","title":{"rendered":"How to Get Your Content into AI Answers"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; min_height=&#8221;256.4px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p data-pm-slice=\"1 1 []\"><span>How can you help your business, organization or expertise show up in answers from ChatGPT, Google\u2019s AI, Claude and Perplexity? In this presentation, Drake University professor Chris Snider introduces generative engine optimization (GEO) and answer engine optimization (AEO), explaining how AI search is changing the way people discover information.<\/span><\/p>\n<p><span>Watch the recording and explore the slides below for practical ways to make your content easier to find, quote and cite. Topics include how GEO connects to traditional search engine optimization (SEO), why credible mentions and media coverage matter, and how to measure your visibility in AI answers.<\/span><\/p>\n<p><span>Presented as a preview of <\/span><a href=\"https:\/\/www.drake.edu\/degree-programs\/mac\">Drake University\u2019s Master of Arts in Communication program<\/a><span>, this session offers a look at the practical digital communication and AI strategies explored in the program.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/rStAcXUI4qo&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/chrissniderdesign.com\/blog\/wp-content\/uploads\/2026\/10\/How-to-Get-Your-Content-Into-AI-Answers.pdf\">View the slides as a PDF<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you help your business, organization or expertise show up in answers from ChatGPT, Google\u2019s AI, Claude and Perplexity? In this presentation, Drake University professor Chris Snider introduces generative engine optimization (GEO) and answer engine optimization (AEO), explaining how AI search is changing the way people discover information. Watch the recording and explore the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>How can you help your business, organization or expertise show up in answers from ChatGPT, Google\u2019s AI, Claude and Perplexity? In this presentation, Drake University professor and <a href=\"https:\/\/innovationprofs.com\/\">Innovation Profs<\/a> co-founder Chris Snider introduces generative engine optimization (GEO) and answer engine optimization (AEO), explaining how AI search is changing the way people discover information.<\/p><p>Watch the recording and explore the slides below for practical ways to make your content easier to find, quote and cite. Topics include how GEO connects to traditional search engine optimization (SEO), why credible mentions and media coverage matter, and how to measure your visibility in AI answers.<\/p><p>Presented as a preview of <a href=\"https:\/\/www.drake.edu\/degree-programs\/mac\">Drake University\u2019s Master of Arts in Communication program<\/a>, this session offers a look at the practical digital communication and AI strategies explored in the program.<\/p><p>\u00a0<\/p>","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9701","post","type-post","status-publish","format-standard","hentry","category-online-information"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get Your Content into AI Answers - Chris Snider<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chrissniderdesign.com\/blog\/2026\/10\/23\/how-to-get-your-content-into-ai-answers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Your Content into AI Answers - 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