What if our number one goal was to publish a great web site? How would we do things differently?

Would our daily news meetings be structured differently? Would our planning budgets look different? Would people sit in different places in the newsroom?

Would we still have a separate online department? If so, would it be bigger? Smaller?

Would we post stories at a different time of the day? Would copy editors read stories before they went online? Would designers work on the web site?

Would we pay more attention to our mobile site?

Would we look for a different content management system?

Would we have different revenue streams online? Would we realize that craigslist isn’t anything special, but that it’s still much better than anything we currently offer?

Would we participate in our own story chat? Would that elevate the discussion?

Would page views go up? Visits? Unique visitors? Time on site?

Would circulation of the print edition go down? Was it going to go down anyway?