by Chris Snider | Jul 26, 2020 | Digital information
Social media used to be easy … just throw something up and wait for the comments and clicks to start rolling in. Social media today is far more challenging for brands. Social networks prioritize interaction between people – not brands. Brand marketers have to... by Chris Snider | Jan 31, 2020 | Digital information
On Sunday, the Kansas City Chiefs and San Francisco 49ers will compete in the Super Bowl. But which of these two teams are translating that football success into the most social media success? I decided to take a look. Overall, the 49ers have 57 percent more followers... by Chris Snider | Jan 29, 2020 | Digital information
How are college students using Instagram? And what do they consider to be acceptable behavior on the social network? Those were two of the questions I set out to answer in a survey I did with my digital media strategies students at Drake University during the first... by Chris Snider | Oct 31, 2019 | Digital information
I’m teaching a Social Media Workshop Dec. 17, 2019, at Drake University in Des Moines. Do you run social media accounts for a business or organization? Do you need to better strategize how you are spending your time on social media? Then this is the workshop for... by Chris Snider | Oct 28, 2019 | Digital information
The NFL has seemingly embraced the fast-growing social media app TikTok as it tries to grow its brand both in the U.S. and in other markets. As of Oct. 23, 2019, I was able to find 27 of 32 NFL teams’ TikTok accounts. The Philadelphia Eagles lead the way with...