by Chris Snider | Jul 28, 2022 | Digital information
TikTok has changed social media. It’s no longer about who can build the biggest following, but rather who can create the best content on a consistent basis. And many social media managers aren’t yet comfortable creating content in this format. This TikTok... by Chris Snider | Jan 15, 2021 | Digital information
Video is a necessary way to reach your audience in 2021. Nearly all social media users in the United States watch online videos and 86 percent of marketers use video as a marketing tool. The problem? Not everyone knows how to make great video. While just hitting... by Chris Snider | Jul 26, 2020 | Digital information
Social media used to be easy … just throw something up and wait for the comments and clicks to start rolling in. Social media today is far more challenging for brands. Social networks prioritize interaction between people – not brands. Brand marketers have to... by Chris Snider | Jan 31, 2020 | Digital information
On Sunday, the Kansas City Chiefs and San Francisco 49ers will compete in the Super Bowl. But which of these two teams are translating that football success into the most social media success? I decided to take a look. Overall, the 49ers have 57 percent more followers... by Chris Snider | Jan 29, 2020 | Digital information
How are college students using Instagram? And what do they consider to be acceptable behavior on the social network? Those were two of the questions I set out to answer in a survey I did with my digital media strategies students at Drake University during the first...