NFL teams on TikTok

The NFL has seemingly embraced the fast-growing social media app TikTok as it tries to grow its brand both in the U.S. and in other markets. Update: This list was last updated Sept. 6, 2022, in advance of the 2022 NFL season. As of Oct. 23, 2019, I was able to find 27...

Virtual TikTok & Reels Workshop Aug. 23

TikTok has changed social media. It’s no longer about who can build the biggest following, but rather who can create the best content on a consistent basis. And many social media managers aren’t yet comfortable creating content in this format. This TikTok...

Tips for shooting better video [PDF]

Video is a necessary way to reach your audience in 2021. Nearly all social media users in the United States watch online videos and 86 percent of marketers use video as a marketing tool. The problem? Not everyone knows how to make great video. While just hitting...

How college students are using Instagram

How are college students using Instagram? And what do they consider to be acceptable behavior on the social network? Those were two of the questions I set out to answer in a survey I did with my digital media strategies students at Drake University during the first...