by Chris Snider | Oct 23, 2026 | Digital information
How can you help your business, organization or expertise show up in answers from ChatGPT, Google’s AI, Claude and Perplexity? In this presentation, Drake University professor Chris Snider introduces generative engine optimization (GEO) and answer engine optimization...
by Chris Snider | Apr 19, 2026 | Digital information
I presented twice at the National High School Journalism Convention in Minneapolis on April 17, 2026. You can view slides below. If you are interested in this info, make sure you check out the Drake School of Journalism and Mass Communication and our Media Now Summer...
by Chris Snider | Mar 11, 2026 | Digital information
View slides from my presentation to the American Advertising Federation of Des Moines on March 11, 2026 below. Upcoming events March 25: Google Gemini Virtual Workshop – 3-hour virtual dive into using Gemini’s AI features. March 27: Getting Started With Gen AI...
by Chris Snider | Feb 20, 2026 | Digital information
Below are slides from my presentation on How Gen Z Uses Social Media on Feb. 20, 2026. This presentation was a preview event for the Drake University Master of Arts in Communication program. I teach a social media strategy class in that program, along with a few other...
by Chris Snider | Dec 13, 2025 | Digital information
View the slides from my presentation below. Connect with me on TikTok and Instagram.
by Chris Snider | Feb 28, 2023 | Digital information
If you are a high school teacher or student, I’m creating a series of social media mini lessons for you to use in your classroom. You can view videos to go with these lessons on my TikTok account. Download the worksheets to go with each lesson here: Lesson 1:...
