I’m sure you’ve heard stories about Twitter beating traditional news media on breaking news. Some of this can be attributed to the fact that traditional news media have certain standards for verifying news.
But another factor is that we still feel the need to post a full story. Instead, we should get in the habit of posting just a headline quickly – and adding more details as they develop. Here’s a good example from chicagobreakingnews.com. Notice they started with the most basic of info and grew from there.
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I could not agree with you more chris. Two elemnets here that are key. The first being speed to deliver the expected breaking news everyone in this digital age expects. More important than speed I think the story chase is what seperates a brand that you will remember from anyone else who just delivers updates. As we all try to stand out in the digital space, building our brand image in the consumer’s mind as a key place locally to find committed STORY CHASE is more important than ever.
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