Chris Snider teaches digital media in Des Moines, Iowa

Web Design & Social Media

Posted in: Digital fun, Digital ideas

How we cover the “Big Game”

We don’t have pro sports teams in Iowa. We don’t host Superbowls or NCAA Final Fours. But every year we do get one game that captures our local sports audience like no other.

Iowa vs. Iowa State in football. We call it the “Big Game.” (Clever, huh?) And here’s a look at all of the coverage we do leading up to the game.

Big Game Fan Map: Our attempt to determine what areas of the state prefer Hawkeyes and what areas prefer Cyclones.

Big Game Challenge: Readers get to pick various prop bets on the game – with a $500 prize for the person who gets the most correct.

Jokes: Readers share their favorite Iowa and Iowa State jokes.

Field goal game: It’s hard to actually work the week of the game, so this helps readers slack off.

Past photos: Hugely popular. People love to look at old photos (even ones that are only one year old).

Posters: Readers can print out these posters to decorate their cubicle at work – or their neighbor’s cubicle.

Bars: Sometimes people watch games in bars, we hear. We help them figure out where to go.

Of course, we also cover all of the “news” of the week with stories and videos. But those are the main components that make up a successful “Big Game” week around here. You can see all of our coverage right here.

And GO HAWKEYES!

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