On a recent trip to Honolulu, I was impressed with the simple, straightforward way the Honolulu Advertiser promoted the web site under it’s flag every day:

This got me wondering how other papers throughout the country did the same thing. What I found was that most site still have a very small promo – one I’m sure most readers never even notice.

Here’s a look at some papers’ flags:

What do you think? Should the refers be more prominent? Does this even matter?