If you’re looking for a creative, inexpensive (free) way to bring advertising into your Facebook page’s strategy, consider sponsored photos.
Perhaps you already run some sort of photo of the week or photo of the day on Facebook. Or you could start one.
Here are a few ways the Dallas Cowboys bring advertising onto their Facebook page via photos. Notice the logos and the links to the advertisers’ Facebook page. To me, this feel 99% like content and only 1% like advertising. But I still notice the sponsor.