Not sure what your brand should be posting on Instagram, but still want to be one of it’s 100 million active users?
Find a kick-ass photographer and let them guest post on your Instagram account.
Here, Paypal (why on earth would I follow Paypal on Instagram!) had @pauloctavious (who has 300,000+ followers on his own account) posting to its account from SXSW.
Paypal gets some quality photos for it’s feed. Paul gets some cash (I assume). And Paul mentions his gig on his own Instagram feed, giving Paypal some new followers.
Win. Win. Win.