How can you help your business, organization or expertise show up in answers from ChatGPT, Google’s AI, Claude and Perplexity? In this presentation, Drake University professor Chris Snider introduces generative engine optimization (GEO) and answer engine optimization (AEO), explaining how AI search is changing the way people discover information.
Watch the recording and explore the slides below for practical ways to make your content easier to find, quote and cite. Topics include how GEO connects to traditional search engine optimization (SEO), why credible mentions and media coverage matter, and how to measure your visibility in AI answers.
Presented as a preview of Drake University’s Master of Arts in Communication program, this session offers a look at the practical digital communication and AI strategies explored in the program.