by Chris Snider | Jan 11, 2011 | Digital ideas
Fox 8 News in Cleveland is approaching 150,000 Facebook fans. Meanwhile, The Cleveland Pain Dealer newspaper’s cleveland.com Facebook page has a whopping 7,143 fans. That means the TV station has the potential to reach 21 times as many people on Facebook anytime...
by Chris Snider | Aug 30, 2010 | Digital ideas
College football season kicks off this weekend and pro football the next. Which means your football coverage plans are likely in full swing. So here’s a checklist to make sure you’re ready for the opening kick. The basics Schedule page Roster page Historic...
by Chris Snider | Aug 2, 2010 | Digital ideas
The New York Times ran an article Sunday about media companies using Tumblr to increase their social media reach. Over the last few months, other media outlets have caught wind of Tumblr, which is free to use. The newest recruits include The Atlantic, Rolling Stone,...
by Chris Snider | Apr 30, 2010 | Digital ideas, Digital information
I made a few updates to my online breaking news checklist today. Download the updated PDF here.
by Chris Snider | Dec 16, 2009 | Digital ideas
Last week, Mother Nature dumped 16 inches of snow on Des Moines. And while most of the town simply shut down for a day or two, the Des Moines Register didn’t have that option. We went into breaking news mode and tried to compete with the local TV stations for...
by Chris Snider | Sep 11, 2009 | Digital fun, Digital ideas
We don’t have pro sports teams in Iowa. We don’t host Superbowls or NCAA Final Fours. But every year we do get one game that captures our local sports audience like no other. Iowa vs. Iowa State in football. We call it the “Big Game.” (Clever,...
