Increase Facebook reach by getting personal

I was browsing through stats of some local media outlets the other day and noticed a big jump in “people talking about” the WHO-TV Facebook page.

The spike started on Sept. 6, so naturally I went back in their timeline to Sept. 6 to see what might be causing this.

What did I find? A photo and announcement that one of the anchors had a baby:

An average WHO-TV Facebook post gets less than 10 likes and maybe a comment or two. This one got nearly 3,000 likes and more than 500 comments.

In the top image, you’ll also see that it caused an increase in likes when this was posted (the gray line in the bottom-right corner).

The lesson here? Don’t be afraid to be a little personal on your Facebook page. Clearly readers respond to this.

Side note: Want to see some stats for a Facebook page, but you’re not an admin? Go to the page and click on the box with their number or likes (where it says 37,270 below). That’s how you get to the info shown in the top photo here.