By now, we all understand that when you post something on Facebook, it will only be seen by a fraction of your friends. For more on why, read about Facebook Edgerank.
But did you know that you can pay $7 so that more of your friend see your content? Facebook calls this a promoted post. To activate, just click on “Promote” under one of your posts.
Here’s what Facebook says will happen.
Not something I would normally do, but since I’m selling my house I gave it a try. Notice that Facebook now list my post as “sponsored” (trust me, that’s what the arrow is pointing to).
What I wasn’t sure about was if I would get any analytics from Facebook, but two days after paying the $7, I did. Here’s what Facebook shows me:
So I don’t get actual numbers, but I do see that my post was viewed nearly twice as much.
Was it worth $7? Not sure. But if my house sells quickly, I would have gladly paid $8!