When: Tuesday, Aug. 11, 2015 – 8:30 a.m. to 4:30 p.m.

Where: Drake University, Meredith Hall room 124B (No. 48 on this map)

Cost: $150 if you sign up in advance. $200 at the door. If you sign up 3 or more from your organization, cost is $100 each. Space is limited, so please sign up in advance.

Questions? Ready to sign up? Contact Chris Snider at or 515-271-4594.

What you will learn

This hands-on workshop will help you understand how businesses and organizations are succeeding in the ever-more-complicated world of social media in 2015. Participants will receive copies of Chris’ social media strategy worksheets and will have the opportunity to create social media content for their business/organization during the workshop.

Topics covered will include:

  • An introduction to the core social media platforms
  • How businesses are using those platforms for success
  • How to analyze a company’s social media use
  • How to build a social media strategy
  • A look at emerging social media trends
  • Tools to help you be more efficient

What past participants are saying

“This seminar is a must for anyone who wants to remain relevant in the social media arena. Chris presents the latest social media tools that are both easy to use and cost effective for businesses. Trends, stats, and success stories are presented to help make your social media presence a success.” —Sheryl Geerts, Geerts Consulting, LLC

“Chris provides relevant insight and simple tips that make it easy for anyone to improve their social presence. His workshops are not only networking opportunities but interactive learning experiences with people from all walks of life.” – Nola Morris, Thelma’s Treats

“Chris Snider’s social media workshop is an excellent resource for beginners and experts alike. He covers the basics, offers insight to trending platforms and practices, and provides a healthy learning and networking environment.”– Julian State,

“I came to this workshop thinking I already knew most of what there is to know about social media. I was wrong! Chris gave an awesome overview of many of the most popular social media apps. He kept it interesting, and helped me to generate ideas on how to build my brand and exposure.” – Stephanie Bonanno, Network Funding, LP

“I was able to gain some good ideas on how my media company can more effectively engage with our social media audiences and have already shared some information on tools that can be used to enhance our posts with the news room. Additionally, I took away some solid ideas of how our sales staff can help our advertising clients by offering social media consultation.” – Christy Ayer, Digital Media Manager, The Hawk Eye


Morning session: 8:30 a.m. to noon

  • Introductions
  • What is native content
  • Overview of top 10 social networks
  • How Facebook works – and how to make it work for your business

Lunch/networking on your own: Noon to 1 p.m.

Afternoon session: 1 p.m. to 4:30 p.m.

  • How Twitter works – and how to make it work for your business
  • Social media trends
  • Social media best practices
  • Social media audits and analytics
  • Building a social media strategy

About Chris Snider

Chris Snider is an assistant professor in the School of Journalism and Mass Communication at Drake University in Des Moines. He teaches classes on social media strategy, web design and multimedia.

He has built social media strategies for companies including: The Des Moines Register, Drake University, Juice magazine, RAGBRAI, KMA Broadcasting and Kohles & Bach Heating and Cooling.

How to Register

Contact Chris Snider at or 515-271-4594.

Space is limited, so please sign up in advance.

Cash or check (made out to Chris Snider) accepted.