big-ten-football-social-media

We’re halfway through the college football season, and it’s clear who is emerging as the best teams on the field. But which Big Ten teams are taking advantage of social media to rally their fans.

Here’s a look at the Big Ten football teams with the most followers on the three big social media platforms – Twitter, Facebook and Instagram.

All 14 teams have Twitter accounts devoted to their football teams, but some teams do not have Instagram or Facebook accounts specifically for football (their loss, at least in these rankings).

Here are the Big Ten social media rankings as of Oct. 15, 2015…

Twitter

RankingSchool/accountFollowers Oct. 15, 2015
1Michigan337,735
2Nebraska226,970
3Ohio State205,786
4Wisconsin130,725
5Penn State126,407
6Michigan State115,341
7Iowa90,884
8Minnesota46,871
9Illinois42,377
10Rutgers40,703
11Purdue38,455
12Indiana22,267
13Maryland16,262
14Northwestern13,683

 

Facebook

RankingSchool/accountFacebook followers 10/15
1Michigan1,491,828
2Penn State629,047
3Ohio State618,214
4Wisconsin389,390
5Illinois81,498
6Maryland73,779
7Rutgers60,558
8Minnesota60,014
9Iowa47,402
10Northwestern25,336
11Indiana24,152
12Nebraskano official football account
12Michigan Stateno official football account
12Purdueno official football account

 

Instagram

RankingSchool/accountInstagram followers 10/15
1Ohio State249,000
2Penn State73,900
3Nebraska55,100
4Iowa23,800
5Wisconsin22,400
6Rutgers14,200
7Maryland12,700
8Minnesota9,524
9Purdue7,729
10Indiana7,570
11Northwestern6,712
12Illinois3,585
13Michiganno official football account
13Michigan Stateno official football account

 

Big Ten social media leader

So which is the best Big Ten team on social media, based on the number of followers?

Michigan would be the leader, if only it had an Instagram account for the football team. Instead, Ohio State comes in first with a first place finish and two third-place finishes.

Penn State is second, followed by Wisconsin, Michigan, Nebraska and Iowa.

The worst Big Ten team at growing a football following on social media? Northwestern.