I recently gave a presentation on how businesses are using Snapchat as a marketing too. As a part of the presentation, I surveyed 57 students in my communications classes at Drake University about how college students use Snapchat.
Here are the results.
38 females and 19 males took the survey, ranging mostly from 18 to 22.
| Age | Students |
|---|---|
| 18 | 3 |
| 19 | 16 |
| 20 | 16 |
| 21 | 9 |
| 22 | 12 |
| 29 | 1 |
Of the 57 students who took the survey, 49 said they were active users of Snapchat. Of the eight non-users, five were male and three were female.
I asked the 49 Snapchat users how they used the app. Here were their answers:
What best describes how often you post to Snapchat?
| Students | Percentage | |
|---|---|---|
| More than once/day | 25 | 51% |
| Daily | 18 | 37% |
| 2-4 times/week | 4 | 8% |
| Less frequently | 2 | 4% |
Which best describes how often you share content on Snapchat?
| Students | Percentage | |
|---|---|---|
| More than once/day | 16 | 33% |
| 2-4 times/week | 12 | 24% |
| Daily | 12 | 24% |
| Less frequently | 9 | 18% |
Which of these things do you regularly do on Snapchat?
| Students | Percentage | |
|---|---|---|
| Look at snaps sent by others | 45 | 92% |
| Look at other peoples’ stories | 42 | 86% |
| Send snaps | 39 | 80% |
| Post to your own story | 36 | 73% |
| Look at the Discover page | 6 | 12% |
Which of these things do you regularly include in your Snapchat posts?
| Students | Percentage | |
|---|---|---|
| Photos | 49 | 100% |
| Text on photos | 48 | 98% |
| Videos | 33 | 67% |
| Emojis | 21 | 43% |
| Drawings | 13 | 27% |
Do you follow any brands on Snapchat?
| Students | Percentage | |
|---|---|---|
| Yes | 15 | 31% |
| No | 34 | 69% |
Are you open to the idea of following brands on Snapchat?
| Students | Percentage | |
|---|---|---|
| Yes | 45 | 92% |
| No | 4 | 8% |
Some key takeaways
- College students are very open to the idea of following brands on Snapchat. That’s good news for any companies thinking about creating a Snapchat account.
- Everyone shares photos. And almost everyone puts text on photos.
- Not many people use the drawing feature.
- Not many people use the Discover tab.
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Want more Snapchat? Here’s my Snapchat storytelling template, a list of brands and celebrities on Snapchat and more Snapchat resources.
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