The following are resources for my social media workshops at Drake University in 2015.

Here’s what I covered:

  • How to create native content for a platform
  • Basic info about top 10 social networks
  • How to improve what you currently do on social media How Facebook and Twitter work
  • How to build your brand using Jabs
  • New social media tools you can use today
  • Strategies for building social media campaigns


Handouts from the workshop

Social media audit form

Social media tracking worksheet

Social media post worksheet

Social media strategy worksheet

Social media tools

Live video – Meerkat and Periscope

Privacy – Confide and Cyber Dust

Work networks – Facebook@WorkSlackYammerWrike

This social network

Image creation tools

Pablo image creation tool

Twitshot – add images to your Tweets




Recite this – put words on images

FilMicPro – shoot better video with your iphone

Click to Tweet


Buffer – schedule posts


Riff – Facebook’s new video app

More digital marketing tools

Social media links

41 resources for social media beginners

Native content defined on seven social networks

Social media statistics

How to get more clicks from social media

How to increase Twitter clickthrough rate

Science of Twitter 2013

Guide to Facebook analytics

How to get more engagement on Facebook

Twitter best practices research

Writing better headlines for your blog

Pew Research Center Sept. 2014 social media survey

How teens’ digital behavior is changing

How Facebook knows who your friends are, better than you do