The following are resources for my social media workshops at Drake University in 2015.
Here’s what I covered:
- How to create native content for a platform
- Basic info about top 10 social networks
- How to improve what you currently do on social media How Facebook and Twitter work
- How to build your brand using Jabs
- New social media tools you can use today
- Strategies for building social media campaigns
Handouts from the workshop
Social media tracking worksheet
Social media strategy worksheet
Social media tools
Live video – Meerkat and Periscope
Privacy – Confide and Cyber Dust
Work networks – Facebook@Work … Slack … Yammer … Wrike
This social network
Twitshot – add images to your Tweets
Recite this – put words on images
FilMicPro – shoot better video with your iphone
Buffer – schedule posts
Riff – Facebook’s new video app
Social media links
41 resources for social media beginners
Native content defined on seven social networks
How to get more clicks from social media
How to increase Twitter clickthrough rate
How to get more engagement on Facebook
Twitter best practices research
Writing better headlines for your blog
Pew Research Center Sept. 2014 social media survey